Description

Shopper Marketing & Category Development Manager EMEA

Based in UK or Switzerland

The Shopper Development Manager will be responsible for developing and executing strategies and plans that drive shopper engagement and sales growth for our Essential Health brands. This role involves close collaboration with Marketing, Brand Activation, Shopper teams, to ensure excellence in execution in a consistent way.

Responsible for driving shopper development for our Essential Health brands by:

• Crafting the in-store executional strategy that reflect the brand strategy, tailored to the shopper journey

• Leading centrally the POP materials production to ensure consistency across markets and drive economies of scale

• Working closely with all core markets as the key stakeholder to support and guide on the locally produced POP materials and in-store communication

• Deploying the globally developed Shopper Marketing Toolkits & Develop regional toolkits when required (i.e regional brands/assortment, cover needs different to the Global ones, specific customer asks etc)

• Working closely with BTL agencies to develop launch kits, support the launch of NPI's, educational assets for Pharmacists or Pharmacies assistants, to drive education and endorsement as well as leaflets for merchandisers to drive consistent in-store communication and sales

• Develop in-store materials beyond POP i.e leaflets, content for in-store digital screens etc

• Delivering & developing Perfect Store guidelines for the respective category, from ranging recommendation, driving the right high GP mix of codes, planograming & merchandising guidelines

• Working closely with markets and Consumer & Business Insights team to monitor distribution & define distribution targets for existent ranges and NPI's

• Working closely with the Global Brand Development Teams to develop a launch kit with every innovation and sharing the pipe of those toolkits with countries.

• Deploying and adjusting, when needed, the globally developed trade stories that allow the countries to have a better customer plan by explaining how this will impact category growth

• Develop selling story for Regional Brands/priorities

• Stay up-to-date with industry & consumer trends, emerging technologies, and best practices in shopper marketing.

• Strong influencing skills

• A self-starter with the demonstrated ability to take initiative, who can proactively identify issues/opportunities and recommend actions

• Very strong shopper and category expertise. Sales and marketing background is a plus

Qualifications/Requirements

• University degree in Business administration or respective studies

• Experience from a multi-national or regional company in preferably FMCG, marketing/shopper marketing/customer development

• Skilled in Word, Excel and Power Point

• Strong Strategic thinking & solid helicopter view

• Team player & demonstrate leadership

• Strong written & oral communication skills and presentation skills

• Well-structured, focused & setting clear priorities

• Fluent in English