Reporting to the SVP Member Experience, the VP of Virtual Region & Digital Growth is responsible for overseeing the digital member experience across all virtual touchpoints, ensuring seamless integration between digital channels and physical branches. The VP will drive growth through digital sales channels, optimize the member journey from end-to-end, and lead the Virtual Region team to meet performance targets related to loan and deposit growth, digital adoption, and member satisfaction. This role has direct P& L responsibility and works closely with cross-functional teams to create a unified omnichannel experience for members.

Responsibilities:

• Digital Member Experience & Channel Optimization Oversee and continually optimize the digital member journey across virtual channels (ITMs, live video, co-browsing, digital account openings, Terafina & Enable, Cunexus, etc.) Ensure that the experience is intuitive, personalized, and aligned with branch-level service. Lead cross-functional collaboration to enhance digital touchpoints based on data-driven insights from Adobe Analytics and other sources.
• Digital Sales & Conversion Leadership Manage digital sales funnels and strategies to convert digital leads into funded accounts and loans.
• Work with Marketing, Digital Sales, and Member Experience teams to ensure cohesive digital sales campaigns.
• Track and drive improvements in conversion rates, ensuring the digital journey maximizes lead-to-funding ratio.
• P& L Management & Financial Oversight Responsible for the P& L for the Virtual Region, ensuring the budget is established and met and digital sales channels are efficiently managed.
• Analyze financial performance, identify cost-saving opportunities, and optimize revenue generation from digital services and product offerings.
• Maintain financial transparency to ensure there are no surprises with the Leadership Team.
• Collaboration with Cross-Functional Teams Collaborate closely with IT, Product Management, Compliance, Lending, Marketing, Analytics, Channel Experience and Risk to create, implement, and optimize digital products and services.
• Work with the SVP Sales and Member Experience and other senior leaders to ensure alignment between digital strategies and overall credit union goals.
• Member Adoption & Engagement Strategy Develop and implement strategies to increase digital adoption rates among members.
• Create initiatives aimed at improving engagement with digital tools and expanding end-to-end unassisted and & minimally unassisted capabilities.
• Team Leadership & Development Lead a team consisting of the AVP Virtual Region & E-Channel. Ensure the team is aligned, high-performing, and continually improving member experiences across digital channels.
• Monitors performance providing ongoing performance feedback, mentoring and coaching to direct reports, indirect reports and others as needed, and conducts performance & development conversations as well as effective performance evaluations.
• Responsible for establishing, monitoring, and reporting on key performance indicators in digital growth. Delivering metrics to leadership, providing analysis and recommendations for increased digital sales.
• Comply with all State and Federal Banking regulatory requirements, including but not limited to: BSA, Anti-Money Laundering OFAC, CIP, Financial Elder Abuse Reporting, Sexual Harassment, Information Security and privacy requirements. Completes compliance and other technical training workshops as assigned.
• Supports and participates in continuous improvement activities. Represents the Credit Union in a positive and professional manner.
• Maintains member, team members and other sensitive information with confidentiality. Treats co-workers and members with respect.
• Supports, participates and volunteers in credit union member community activities, member relations and events that promotes member centric experiences.
• Other related duties as assigned.

Minimum Qualifications:

• 7-10 years progressive experience in digital banking or digital growth leadership, with a proven track record in digital transformation, sales growth, and member experience enhancement.
• Inclusive of 5- years decision-making and management experience and minimum 5 years FI/Banking experience.
• Demonstrated experience leading cross-functional teams, including digital product teams, marketing, and technology departments.
• Proven experience managing digital sales funnels and optimizing digital lead conversion in a financial institution
• Deep knowledge of Digital Sales Funnel, Adobe Analytics, Digital tagging, and end-to-end member journey mapping.
• Familiarity with regulatory compliance and risk management within digital banking services.
• Comprehensive knowledge of consumer financial products and services, a thorough understanding of the Credit Union’s member service environment and objectives, and at minimum, knowledge of the following banking compliance regulations: • Regulation CC • Regulation D • Regulation DD • Regulation E (EFT) Overview • Bank Secrecy Act • Privacy Act • FFIEC • NCUA • ADA and WCAG compliance
• Financial Acumen
• Solid understanding of P& L management, financial performance metrics, and digital sales KPIs
• Strong leadership skills, including team building, coaching, and performance management.
• Excellent communication and interpersonal skills, with the ability to collaborate across departments and at all levels of the organization.
• Familiarity with automation in digital banking and enhancing the self-service model for members.
• Analytical skills to evaluate performance data and provide actionable insights for optimization.
• Experience using digital tools like Prism, Q2, and Terafina for managing digital member experiences and interactions.
• Ability to design and implement digital sales strategies and measure their success.
• Proficiency in Microsoft Office products: Outlook, Word, PowerPoint, and Excel Solid knowledge of Personal and Business digital banking products
• Highly motivated and self-driven individual who can think strategically, operate independently, and take accountability for duties performed.
• Ability to motivate, influence, and collaborate with others both internally and externally.
• Ability to problem solve. Presentation skills and self-starter.
• Proven propensity to learn new technologies and skills quickly.
• Ability to develop and present strategic recommendations that would benefit the organization for the big picture and vision.
• Must be able to plan, coordinate, manage and guide multiple priorities and projects simultaneously and effectively through to completion.
• Ability to construct, analyze and provide reports with metrics either through Excel or Prism to key management, and stakeholders.
• Uses dashboards, scorecards, and best practices for reporting.
• Excellent written and verbal communication skills.
• Ability to persuade and convince others in a positive manner.

Preferred Qualifications:

• Experience in a Member Centric Organization
• Experience with Agile deployment methodologies
• Working knowledge of Quality Control processes
• Experience with Google Analytics, social media data
• Experience with virtual branch operations or leading a virtual team (e.g., virtual tellers, contact center operations)
• Experience in financial technology, CRM platforms, and digital sales platforms (e.g., Prism, Q2, Terafina, Cunexus)
• Knowledge of member experience principles and the ability to design a seamless, cross-channel member journey.
• Expertise in the latest digital banking trends, including AI, machine learning, and automation in financial services.
• Strong understanding of P& L management, financial performance metrics, and digital sales KPIs.
• Knowledge of member experience principles and the ability to design a seamless, cross-channel member journey.
• Project management skills with the ability to lead complex, cross-functional projects.
• Experience with user experience (UX) principles and designing intuitive digital interfaces
• Certifications related to Digital Banking, Project Management, or Financial Services (e.g., Certified Digital Banking Professional, Certified ScrumMaster, Six Sigma)
• Experience working at a financial institution.
• Experience working for an organization with a regional model including some matrix reporting structure.
• Membership in relevant industry organizations such as CUNA, The Digital Banking Association, American Bankers Association (ABA), or other professional banking or digital banking groups.

Education: Bachelor’s degree in a related field, or equivalent work experience and/or a combination of education, training and experience.

Website: nuvisionfederal.com/careers

Pay scale by applicable geographic location:

• Alaska: Min- $134, 167.88 Mid-$167, 709.85 Max- $201, 251.82
• Arizona: Min-$118, 286.78 Mid- $147, 858.48 Max- $177, 430.17
• Florida: Min-$112, 810.54 Mid- $141, 013.18 Max- $169, 215.81
• Nevada: Min-$121, 024.90 Mid- $151, 281.13 Max- $181, 537.35
• Southern California: Min-$129, 239.26 Mid- $161, 549.08 Max- $193, 858.89
• Texas: Min-$113, 905.79 Mid- $142, 382.24 Max- $170, 858.89
• Washington: Min-$137, 453.62 Mid- $171, 817.03 Max- $206, 180.43
• Wyoming: Min-$116, 643.91 Mid- $145, 804.89 Max- $174, 965.86

The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of applicable experience within the job, the type of years and applicable experience within the industry, job related training/education, etc.

California Employee Privacy Notice:

https: //nuvisionfederal.com/disclosures/ccpa/

Benefits:

• Medical
• Dental
• Vision
• Life Insurance
• Flexible Spending Account
• 401(k) Matching
• Paid Time Off
• Training Provided
• Tuition Reimbursement