People are the heart of our company, and our doors are open to everyone. As a customer, as an employee – we are committed to creating an inspiring culture that is welcoming, safe and inclusive for all. Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It’s what we do as people that makes Lands’ End a great place to shop and a great place to work.

Lands' End Outfitters is seeking a dynamic and motivated Sales Enablement Content Specialist to join our team. This role plays a vital role in creating, managing, and optimizing sales and sales operations content, as well as the operational aspects of the sales enablement function. As the Sales Enablement Content Specialist, you will be responsible for managing sales and sales operations content, ensuring it is up-to-date and aligns with the sales/company strategy. You will also play a crucial role in optimizing sales and sales operations processes and workflows to enhance efficiency and effectiveness

• Sales and Sales Operations Collateral Creation: Develop and create a variety of sales collateral, including presentations, brochures, case studies, and data sheets. Collaborate with subject matter experts and the marketing team to ensure content accuracy and alignment with branding. Maintain and updates sales and sales operations collateral to stay relevant.
• Sales Playbooks: Develop and maintain sales playbooks that guides the sales team through different sales scenarios and customer interactions. Ensure playbooks are regularly updated to reflect market changes and product updates.
• Content Organization & Repository: Develop and maintain a systematic and user-friendly content repository. Ensure that sales and sales operations materials are easily accessible, organized & tagged for easy retrieval for the team. Identify and determine where content/resources are housed. (LMS, SharePoint, etc.)
• Knowledge Management: Improve and maintain knowledge management resources for sales and sales operations to ensure that the teams can easy retrieve information to be successful in their roles
• Version Control: Manage version control and document history for all sales and sales operations materials to ensure consistency and compliance with company messaging.
• Training Content: Collaborate with the sales enablement team and Learning Technology Specialist to develop training materials, including e-learning modules and training guides. Ensure that training content aligns with sales strategies and objectives.
• Content Updates: Regularly update and refresh training and sales and sales operations content to reflect product changes, market developments, and sales strategies. Coordinate content updates and distribution.
• Cross-Functional Collaboration: Foster strong collaboration with the sales, marketing, product, and customer support teams to ensure alignment and effective communication. Act as a liaison between different departments to drive collaboration, communication, and facilitate alignment.
• Documentation and Reporting: Document and track sales enablement processes and initiatives. Prepare reports and analyze data to assess the effectiveness of sales enablement programs.
• Technology Support: Assist in the management and optimization of sales technology tools, including CRM systems and sales automation software. Troubleshoot technical issues and coordinate software updates.
• Sales and Sales Operations Optimization: Work closely with sales and operations team to identify and implement process improvements. Streamline workflows to enhance efficiency and productivity.
• Training Execution/Knowledge Transfer: Conduct ongoing training sessions and workshops to support the Sales Enablement training programs.

Requirements

• Bachelor's degree in business, marketing, communications, or a related field (MBA is a plus)
• Proven experience in content management and development, preferably in a sales or marketing context
• Strong organizational and time management skills
• Attention to detail and a commitment to accuracy
• Proficiency in Microsoft Office and sales technology tools
• Data-driven mindset with the ability to analyze content and operational metrics
• Excellent communication and interpersonal skills
• Strong understanding of sales processes and strategies
• Ability to manage multiple projects and priorities
• Proficiency in content creation tools and software
• Ability to adhere to Lands’ End Attendance expectations.

*This is a hybrid role with three weeks per month onsite in Dodgeville, WI (Mon. – Thurs.). The fourth week is remote.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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