Marketing Operations Specialist

We Are Looking For

As a Marketing Operations Specialist, you'll play a pivotal role in optimizing our marketing technology ecosystem and driving scalable campaign execution. Reporting to the Marketing Manager - Africa, you will be the steward of our Marketing Automation Platform, responsible for orchestrating email programs, managing databases, creating forms, delivering insightful dashboards, and ensuring seamless lead lifecycle management. This is a high-impact role with the opportunity to influence strategy, streamline operations, and be a key player in a forward-thinking marketing team reshaping the future of our digital engagement.

Current Tech Stack:

• Dynamics CRM
• HubSpot Marketing Platform
• Google Analytics and Google Tag Manager

What You Will Work On

• Own and Administer the Marketing Automation Platform: Manage data workflows, automation rules, integrations with CRM systems, and platform governance to ensure stability and scalability
• Collaborate on Martech Strategy and Adoption: Partner with digital and cross-functional teams to evaluate technology needs, drive adoption of existing tools, and ensure efficient integration across platforms
• Maintain and Improve Data Quality: Monitor and enhance database health through hygiene programs, segmentation strategies, and deliverability best practices, ensuring clean, actionable data
• Optimize Campaign and Lead Management Workflows: Design and implement lead lifecycle and CRM workflows that enable timely follow-ups, nurture strategies, and smooth hand-offs to Sales
• Drive Reporting and Operational Insights: Support the development of dashboards, performance metrics, and marketing attribution models that help track ROI and inform decision-making
• Champion Operational Excellence: Establish best practices for campaign execution, form creation, tracking, and user journeys to maximize efficiency and conversion
• Turn Martech into a Revenue Enabler: Leverage automation and segmentation to enhance personalization, improve campaign outcomes, and generate pipeline opportunities

Accountability:

The Marketing Operations Specialist is accountable to the Marketing Manager, Africa, for their responsibilities stated in this job description. These responsibilities will be monitored and managed through the mid-year and annual performance review and supported through the monitoring of their KPIs.

Competencies:

• Global Data Privacy Awareness: Strong understanding of international data privacy regulations, with a particular focus on African jurisdictions
• Project Management: Proven ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines
• Autonomous and Proactive: Comfortable working independently in a fast-paced, hands-on environment with minimal supervision
• Collaborative Communicator: A team player with excellent interpersonal skills and clear, effective communication
• Agile and Resilient: Forward-thinking, adaptable, and able to reprioritize quickly in response to changing circumstances or emergencies
• Team-Oriented Growth Mindset: Committed to contributing to a growing team and evolving alongside it
• High Integrity: Demonstrates a strong work ethic and consistently upholds confidentiality and ethical standards
• Flexible Availability: Willingness to work outside standard business hours when necessary
• Innovative and Adaptable: Thrives in dynamic, open-plan environments with a test-and-learn mindset and a focus on continuous improvement
• Focused on Open Environments: Ability to maintain concentration and productivity in shared workspaces
• Willingness to Travel: Open to occasional business travel as required

What You Will Bring

• 4+ years of Marketing Operations experience, ideally in high-growth B2B companies or relevant work experience
• Excellent English communication skills
• Excellent understanding of digital marketing, lead generation, user experience, and customer journeys to increase and convert leads
• Strong knowledge of campaign automation and CRM tools (Microsoft Dynamics)
• Excellent understanding of Google Tag Manager, data analytics, and B2B customer database