Your day to day
Guest Experience
• Create, develop and market key events for the hotel, especially during key business periods
• Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events
• Work with local third-party partners, including local media, and maintain professional working relationships with local official bodies
• Create and maintain a comprehensive media and marketing contact management system relevant to the target audiences of the hotel
• Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required
• Manage and promote the hotel on IHG brand website.
• Coordinate media enquiries with General Manager when approached for comments and/or reports
• Research and develop new opportunities within key target markets
• Communicate with internal operational teams on all aspects of specific event organization and promotions
• Owning and managing the Hotel content calendar, aligning activity with key campaigns, seasonal moments and specific days/ periods, handling social media accounts.
• Reviewing SEO and website content to ensure brand alignment and accuracy
• Conduct comprehensive market research, monitor competitor activity, and analyze industry trends to enhance the property's market positioning
• Build, cultivate, and manage strong relationships with media partners, influencers, agencies, and key stakeholders to maximize brand exposure and foster community engagement
• Keep a close eye on Hotel Guest reviews and work on solutions where Marketing can contribute
• Maintain a data bank of all past social events/ activations/ marketing events at the hotel for any future reference
• Attend Industry events and networking opportunities as per Hotel’s need.
Financial
• Manage and control marketing budgets/ forecast by using resources effectively.
• Review any additional marketing spends outside of the budget/ forecast with DOSM for approval.
• Develop and own promotional activities, marketing channels and the production of marketing materials for specific events
• Implement PR campaigns to celebrate successes and awards and the promotion of product
• Track performance and ROI through monthly reporting, budget management, supplier coordination, and stakeholder presentations, ensuring brand compliance and financial accountability.
People
• Develop and support the Marketing Coordinator/ Marketing & PR Executive, where applicable
• Manage day-to-day marketing activities, plan and assign work, and establish performance and development goals for any reporting/ supporting team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognize good performance.
Responsible Business
• Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.
• Engage in the hotel CSR activities on timely manner.
• Promote hotel sustainability efforts through creative post, campaigns and collaborations.
What we need from you
• Master’s/ Bachelor’s degree / higher education qualification / equivalent in Marketing specialization or related field.
• Two to four years of experience in a hospitality or hotel marketing setting with direct supervisory experience, or an equivalent combination of education and work experience.
• Must speak local language. Other languages preferred.
Please see the job description for required or recommended skills.
Please see the job description for benefits.