At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your role:

Responsible for securing optimal digital presence, visibility and availability for Elanco Pet Health (PH) brands and driving the local digital and media strategy in alignment with overarching PH marketing and commercial strategy. Providing input to Brand Managers and Sales Leaders to ensure balanced brand investments to establish sufficient digital visibility, availability and engagement, for impact within BtB and BtC segments.

Responsible for facilitating a coherent digital landscape, fostering an enjoyable, engaging, and effective customer journey across PH brands. Hereunder responsible for channel management and effective planning, execution, and performance tracking of media campaigns in Benelux (BNL).

Responsible for digital marketing activities with key online partners, to secure optimal visibility and availability of products - establish agreements, manage activations and collaboration, in close partnership with sales and marketing.

Responsible for management of assigned budget, both for optimization of the local channel landscape and budget allocated for digital media activation.

Accountable for identifying and assessing feasibility of digital trends, channel fit evaluations and providing input for digital innovation locally as well as globally.

The role interacts with key customers and suppliers, including agencies and interacts with multiple internal and external cross-functional teams, locally as well as globally.

As part of the Global Marketing organization, collaboration will be required with the International Pet Health Digital Marketing Managers to follow the global strategies and provide input for the further development of the Global Marketing strategy.

Your Responsibilities:

Execution of Country Affiliate Brand Planning:

· Facilitate a coherent digital landscape across the full PH portfolio & optimize visibility, availability and the full customer journey across online channels.

· Drive, execute and deliver best digital practices to maximize brand impact in alignment with overarching BNL marketing strategy across Rx and OTC.

· Drive, execute and deliver performance results of all digital marketing campaigns, here under paid media activities, to achieve sales targets in line with specified objectives as identified in the Brand/Category Plan.

· Support Farm Animal Business (FA) on an advisory level in digital marketing.

Execution of Country Affiliate Digital Planning:

· Drive digital strategy and implementation of prioritized projects in BNL, to support business growth.

· Drive media strategy, develop and execute media plans, overseeing the entire process from planning and budgeting to performance tracking and optimization.

· Maximize campaign effectiveness and impact. Drive channel and campaign activation, define campaign KPIs, analyze performance, and advise on optimization strategies to maximize ROI.

· Secure optimal reporting and KPI tracking on digital campaign performance, with actionable insights.

· Facilitate and manage all channels required for activation of digital campaigns, e.g., websites, social, search, email/marketing automation and oversight of outsourced tasks.

· Facilitate and manage all supporting digital management platforms, e.g., social media management tool, DSP’s (e.g. Facebook ads manager), CMS, CRM, marketing automation tools etc.

· Lead & support all global and local roll outs and projects within Digital Marketing

· Drive knowledge sharing and increasing digital skills in the team, conduct trainings on new software and tools, share insights on trends and technology and support a better understanding of digital in general.

Execution of eCommerce and online key accounts planning:

· Drive eCommerce strategy and implementation of prioritized projects, ensuring optimal product visibility & availability across online retail channels in Benelux, to support business growth.

· Partner with Brand Managers and sales leaders to execute eCommerce strategy.

· Align, execute and follow up on marketing agreements with key online partners in BNL, facilitating and managing campaign and marketing material and securing implementation.

· Drive knowledge sharing and increasing eCommerce capabilities within the team.

Customer Centricity:

· Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs.

· Spends time in the field as needed to support Sales teams, meeting customers and consumers and gathering feedback on a first-hand basis.

Develop a deep understanding of the customer behaviors & needs

What You Need to Succeed (minimum qualifications):

Education/Experience

• BA or MA in business, marketing/digital marketing, communication, or related field.
• 5+ years of experience within a mid-to-large size company responsible for building and executing digital marketing strategies.

Required Skills

• Strong digital intuition and comprehensive knowledge of both strategy and applied measures within digital communication, marketing and eCommerce.
• Demonstrated experience developing and leading high performing digital programs and oversight of agencies & partners.
• Extensive understanding and demonstrated experience driving results in eCommerce.
• Demonstrated experience driving results through each of the following digital marketing channels: Search (SEO, SEA), social media (paid and organic), website and programmatic advertisement.
• A proven ability to set-up and effectively utilize leading digital marketing analytics platforms (e.g. Google Analytics, Google Tag Manager, etc.); to identify and report on insights important to driving the business.
• An understanding of and experience working with supporting digital marketing technologies such as CMS, marketing automation, CRM and eCommerce platforms.
• Ability to effectively interact and influence management, senior leaders and executives.
• Empathy and passion for the animal health business
• A result driven team player able to work in and with a proactive team with a high degree of customer focus.
• Written and verbal communication skills in the local languages and English.
• Personal accountability and strong drive for execution.
• Ability to set priorities and manage multiple tasks.
• A talent for executing project based on a deadline and managing multiple stakeholders, both internal and external.
• Mastery of and compliance with approval requirements, Elanco policies and procedures.
• Positive attitude and fit with Elanco values.

Additional Information:

Reporting relationships:

• Reports to: Digital Marketing Leader Nordics & Benelux
• No direct reports

Don’t meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles.

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status