NA Consumer Buyer Growth Strategist

NA ConsumerBuyer GrowthStrategistConsultant-I9



This role drives retention and database growth for NAConsumerMarketing byidentifyingopportunities toexpand our email marketable database, deepen engagement, andgrowcustomerretention.You'llpartner with theGlobal1: 1Center of Excellenceto generate targeted email campaigns with a best-in-class content plan aligned to the broader 360 Consumer Flywheel content ecosystem.

Based inourRound Rock office, you'llwork as part of the NA Consumer work podand partnerclosely withtheemail and rewards teamsto bringyour strategy tolife.You'llimprove how we integratetargeted email campaignsand retentioneffortsinto our GTM plan, withdifferentiated business impact driven byspotting untapped opportunitiesanddriving them to reality.Ifyou'reenergized by pushing bold ideas forward and driving decisionsto improve business results, this role is for you.



You will:

• Identifypockets of opportunity to informNAtargeted lifecycle strategies: Analyze internal consumer data, retention and buyer loss insights, and external trends touncover new audiences we should target with specific content to improve email resonance. Your goal: improve email resonance, deepen relationships with our customers, expand them into new lines of business, and drive repeat purchases.

• Own identifying and executing newNAemail sign-up tactics: Spot opportunities to grow our email marketable database across the entire marketing andConsumerSales GTM plan. Test bold ideas, creative tactics, andnew approachesacross owned, earned, and paid channels to expand our reach and build a more engaged customer base.

• GrowNAemail-drivenrevenue: Partner with global1: 1 Communication Center of Excellence, working withemail vehicle leads and strategyleadsto weave high-value content andhighly-targetedemail campaigns into regional priorities.

• Activate Rewardsin NA: Identifynew opportunities to pull Rewards into more campaign activations across paid, earned, and owned channels. Partner withDellRewardsteamto find innovative ways to drive engagement and integrate Rewards strategically into broader GTM efforts.

• Track performance and drive accountability: Own the metrics that matter-marketability, engagement, revenue per marketable contact, and customer lifetime value. Use performance data to spot gaps, inform strategy, and drive continuous improvement.

Skills and experiences you will bring to this role:

• Lifecycle and retention strategy: You understand what drives repeat purchase, customer loyalty, and database growth. You know how to analyze consumer behavior, segment audiences effectively, and design targeted engagements that keep customers coming back and expanding into new product lines.

• Data-driven with creative instincts: You dig into performance metrics and consumer insights, but you also know how to translate whatyou'reseeing into bold, innovative ideas. You spot patterns, identifywhitespace, and craft strategies that break through the noise.

• Comfortable with autonomy and ambiguity: You thrive in environments where you have freedom tooperateand where the path forwardisn'talways clear. Youdon'twait for permission-you figure out what needs to happen and make it happen.

• Energized by collaboration: You love working across teams and functions.You'repositive, passionate, and bring energy towork. You challenge the status quo and push ideas forward, but you do it in a way that brings people along.

• Influencer without authority: You know how to rally people around an idea and drive alignment across diverse stakeholders. You build strong relationships and use them to move work forward

Requirements:

• 10+ years inlifecycle marketing, buyer growth programs, targetedmarketing tactics, campaign planning, or related marketing roles

• Strong strategic thinking paired with operational rigor - you can ideateandexecute

• Highly organized witha track recordof managing multiple complex workstreams simultaneously

• Proventrack recordof using data and insights to inform strategy and drive measurable business results

• Comfortable challenging the status quo and pushing ideas forwardacross diverse stakeholders

• Thrives in autonomous, collaborative, fast-paced environments where energy and passion fuel progress

Compensation

Dell is committed to fair and equitable compensation practices. The salary range for this position is $160, 000 - $200, 00

Benefits

We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities - all to create a compelling and rewarding work environment.

Who we are

We believe that each of us has the power to make an impact. That's why we put our team members at the center of everything we do. If you're looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we're looking for you.

Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.

Application closing date: 27 March 2026

Dell Technologies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Read the full Equal Employment Opportunity Policy here.