Sr Retailer Marketing Manager

The Dragon Shield story began in 1999, in the backroom of a Danish gaming store with a gamer who knew card game accessories could be better, and for over 20 years, Dragon Shield has been the market leader and standard bearer in high-quality sleeves. In 2024, we celebrated our 25th anniversary, but one thing has always remained the same: We are still gamers, and that is reflected in everything we do. About the Role As the Senior Retail Marketing Manager at Dragon Shield, you will lead the development and execution of the global retail marketing strategy across distributors, retailers, and key channel partners in close partnership with the Marketing Director and VP of Dragon Shield. You will be responsible for driving commercial growth through best-in-class retail marketing programs, ensuring consistent brand execution while identifying new opportunities to strengthen Dragon Shields presence in stores worldwide. You will serve as a strategic partner to Sales, Product Development, and senior leadership, helping shape and execute the retail marketing roadmap while influencing how the Dragon Shield brand is represented across global markets. The role combines strategic planning, stakeholder management, and operational excellence to deliver measurable business impact. Key Responsibilities Retail Strategy & Commercial Growth Develop and own the global retail marketing strategy across retail and distribution channelsPartner closely with the Marketing Director and Sales leadership to identify growth opportunities and support revenue objectivesEstablish annual retail marketing priorities, launch plans, and channel activation strategiesDrive continuous improvement of retail marketing effectiveness through data, insights, and market feedbackManage retail marketing budgets and ensure efficient allocation of resources and ROI Visual Merchandising & Retail Activation Lead the development of visual merchandising concepts and retail execution standards in partnership with the Jr. Art Director, Trade Merchandising & EventsEnsure consistent and premium brand presentation across retail environments globallyOversee large-scale retail campaigns, product launches, and in-store activationsAnalyze campaign performance and customer engagement data to optimize future initiativesIdentify emerging retail trends and translate them into innovative activation opportunities Dragonization Program (Custom retail solutions) Own and further develop the Dragonization program as a strategic growth initiativeEvaluate opportunities, define priorities, and ensure alignment with broader commercial objectivesOversee end-to-end execution from concept approval through production and implementationAlign stakeholders across Sales, Design, Product, and Operations to ensure successful deliveryEstablish scalable processes, governance, and performance metrics Distributor & Partner Marketing Build and maintain strong relationships with key distributors and retail partners globallyLead partner communication strategies, campaign toolkits, and launch programsDevelop scalable B2B marketing initiatives that increase partner engagement and revenue opportunitiesServe as the primary point of contact for strategic retail marketing discussions with major channel partnersEnsure distributors have the assets, tools, and support required for successful market execution Leadership & Cross-Functional Collaboration Act as the retail marketing subject matter expert within the organizationMentor and support colleagues across marketing and commercial functionsDrive alignment between Sales, Marketing, Product, and Creative teamsPresent recommendations, performance insights, and strategic plans to senior leadershipHelp shape future retail marketing capabilities, processes, and team development Qualifications 7+ years of experience in retail marketing, trade marketing, channel marketing, or a related fieldProven ability to build and execute strategic retail marketing initiatives across multiple marketsStrong commercial mindset with experience supporting revenue growth through channel marketingExperience working with international distributors, retailers, or partner networksExcellent project leadership and stakeholder management skillsStrong analytical capabilities with experience using performance data to drive decisionsExceptional communication and presentation skillsExperience managing budgets and influencing senior stakeholdersExperience within consumer products, hobbies, gaming, lifestyle brands, or related industries is an advantage #LI-Remote