Primary Function
The Inside Sales Rep secures and maintains customer relationships within an assigned territory for Gregory Poole Equipment Company, the Caterpillar dealer for eastern North Carolina. The role is responsible for enhancing the company's customer experience and driving revenue growth for sales, aftermarket and/or rental opportunities.

Essential Duties
Develop and Grow Customer Accounts

• Manage an assigned customer base and/or territory to promote products and services while developing and maintaining strong, long-term customer relationships.
• Identify consistent revenue growth opportunities within existing accounts
• Meet assigned revenue goals and overall performance expectations.
• Maintain accurate and updated customer information in CRM systems

Drive Sales of Equipment, Parts, and Services

• Sell and/or quote new and used equipment lines as assigned
• Maintain customer interest in dealer parts, products, and services between equipment purchases
• Utilize phone-based sales techniques and other communication technologies to engage customers and drive sales activities
• Facilitate financing solutions and match equipment, attachments, and service agreements to meet customer needs
• Develop a thorough understanding of purchasing practices for all appropriate purchasing platforms
• Actively engage with institutions and service organizations as appropriate to promote and sell products

Generate and Qualify Sales Opportunities

• Identify and qualify leads for Equipment Sales and/or Product Support Sales, Rental Sales, and Digital Onboarding teams as appropriate
• Develop expertise in product knowledge and service offerings and/or machine performance, PSEs, attachments, and financing
• Collaborate with internal teams to ensure coordinated follow-up and opportunity management

Deliver an Exceptional Retail Customer Experience

• Provide a seamless, personalized in-store experience for each customer
• Increase transaction speed and ease for walk-in customers
• Support the company's retail strategy through consistent customer engagement and cross-department collaboration
• Utilize and develop HY Telematics to enhance the customer experience while improving service efficiencies (LIFT only)
• Create, as appropriate, tailored online presentations for customers using TEAMS or other virtual communication platforms

Minimum Requirements

Education

A four-year degree in business, sales, marketing, or related field; or a two-year degree in a related field.

Work Experience

• 1-3+ years of sales experience (customer facing).

Physical

• Must be able to sit for long periods of time using a laptop/PC.
• Occasional in-region travel to visit dealer branches and customer worksites within territory is required.

Other

• Previous experience with or an interest in technical or mechanical equipment products is a plus.
• Demonstrated understanding of sales and relationship-building.
• Must be a skilled communicator across written and verbal channels.
• Excellent interpersonal relationship-building and problem-solving skills
• Demonstrated experience maintaining customer loyalty.
• Proficient in Microsoft Office (Excel, Word, PowerPoint) with previous exposure to customer relationship management systems (CRM) and automated email systems.

Gregory Poole Equipment Company is an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.