Regional Sales Manager- Municipal- South Central Ontario

We are seeking a Regional Sales Manager to join our team. As the Regional Sales Manager, you’ll be responsible for representing and selling all products distributed by the Company in accordance to the Company’s current agreements with manufacturers. Key manufactured products include, but are not limited to VACTOR, ELGIN, NEW WAY, TRACKLESS and TRUVAC. This role is focused on driving sales growth with increasing market share and managing the full sales cycle of municipal equipment and related accessories within an assigned territory.

The ideal candidate will bring strong technical knowledge, proven sales expertise, and the ability to recommend optimal equipment solutions that meet diverse municipal operational requirements. The Regional Sales Manager – Municipal will also represent the company at industry events and build long-term, trusted customer relationships.

LOCATION: Ontario - Within municipalities in the regions of Northumberland, Peterborough, Kawartha Lakes, Durham, York, Peel and Dufferin.

POSITION TYPE: 1 New Vacancy, Permanent, Full-Time

COMPENSATION:

• $100, 000 (salary + commission draw) plus uncapped commissions
• Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage
• Vacation & Paid Personal days
• Employer Matching Retirement Savings Plan

POSITION RESPONSIBILITIES:

• Manage all sales activities within the assigned territory, ensuring year-over-year growth aligned with company objectives
• Prospect, develop, and maintain strong relationships with new and existing municipal accounts and customers
• Sell municipal equipment directly to end users, providing customized solutions for public works, road maintenance, and municipal operations
• Deliver product demonstrations, training, and technical support to customers and internal team members as required
• Represent the company at trade shows, conferences, and industry events across Canada and the United States
• Collaborate closely with internal teams (Sales, Parts, Service) to support technical requirements and post-sale customer needs
• Prepare accurate sales forecasts, reports, and territory performance updates
• Stay informed on municipal industry trends, competitive activity, and emerging technologies
• Participate in local Municipal Association meetings
  

POSITION REQUIREMENTS/QUALIFICATIONS:

Education/Certification:

• Degree or diploma in Business Administration or a related field, or an equivalent combination of education and experience
• Valid driver’s license with a clean driving record, where required for job duties, or ability to obtain
• Must be legally able to travel within Canada and the United States, as required
• Must be able to successfully complete a background check relevant to the role
• Must be eligible to obtain OMVIC certification

Experience:

• Minimum 5 years of outside sales experience, preferably in heavy truck or equipment sales
• Demonstrated success selling to municipalities or public works departments
• Strong technical aptitude and understanding of equipment applications
• Familiarity with municipal procurement processes (e.g., public tenders, cooperative purchasing such as CANOE)
• Experience using CRM systems

Skills:

• Exceptional communication and customer service skills
• Ability to prioritize and manage workload in a fast-paced environment
• Self-motivated and results-driven mindset
• Strong organizational, analytical, and problem-solving abilities
• Positive, dynamic attitude with a collaborative approach

SAFETY RESPONSIBILITIES:
Employees must:

• work in compliance with the appropriate safety legislation/regulations/safety policies
• report any known workplace hazard or safety violations
• cooperate with their workplace’s Safety Committee or health and safety representative
• use any safety equipment, protective devices or clothing required
• not remove or make ineffective protective devices required by the Company or by the regulations.

OTHER DETAILS

Work Environment:

• Combination of remote work, customer sites, and occasional office presence
• Exposure to industrial environments, including noise, moving equipment, and outdoor weather conditions
• Work performed at municipal sites and repair facilities

Travel Expectations:

• Up to 90% travel within territory
• Occasional travel across Canada and the US

Location:

• Ontario (within the assigned territory; combination of remote, field-based, and occasional office work)

Health & Safety Responsibilities:
Employees must:

• work in compliance with the appropriate safety legislation/regulations/safety policies
• report any known workplace hazard or safety violations
• cooperate with their workplace’s Safety Committee or health and safety representative
• use any safety equipment, protective devices or clothing required
• not remove or make ineffective protective devices required by the Company or by the regulations.

WHO WE ARE:

As the leading distributor of public works equipment, Joe Johnson Equipment (JJE) provides mobile infrastructure- maintenance equipment to municipalities and contractors across Canada and the US. Through our branch network, we sell, rent, lease, service and support vacuum trucks, refuse & recycling collection vehicles, street sweepers, sewer cleaners, and inspection cameras.

JJE is a proud subsidiary of Federal Signal Corporation.

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If you are looking for a new opportunity, then we at Joe Johnson Equipment welcome your application. We encourage applications from all qualified persons, however only those who are being considered for the position will be contacted.

If you are contacted for an interview and require any accommodation, please notify Human Resources in advance and we will provide applicable accommodation.

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