Digital Marketing Specialist

Position: Digital Marketing Specialist FLSA: Full-Time, Non-exempt/Hourly Location: 9720 Cypresswood Drive, Ste 206 Houston, TX 77070 Hours: Monday-Friday 8: 00am to 5: 00pm (occasional nights/weekends for events) General Purpose: Home Creations, founded in 1981 and marking our 45-year anniversary in 2026 with more than 19, 000 homes built across Oklahoma and Texas, is hiring a Digital Marketing Specialist to run the day-to-day marketing channels for our Houston and Oklahoma City division and support corporate digital initiatives. This role owns the touchpoints where todays Homebuyers begin their search: social, community pages, marketing campaigns, email, onsite signage presentation, & reputation, and translates them into model home traffic, qualified leads, and closed sales. Supervision Received: Works in conjunction between two markets: Oklahoma City, Oklahoma and Houston, Texas. The right candidate will report to the VP of Sales & Marketing, Houston Division President, and directly to ownership. Supervision Exercised: no direct reports Essential Duties and Responsibilities: Social media execution: Own and execute the content calendar for the Houston and Oklahoma City Division through multiple channels and track performance.OKC coordination: Partner with the marketing team to adapt corporate creative for the Oklahoma & Texas market, uphold brand standards across markets, and contribute to cross-division campaigns.Paid digital: Plan, launch, and optimize Meta, Google, and retargeting campaigns against cost per qualified lead and community-level traffic, with clear weekly reporting on spend and ROI.Web and listings: Maintain community landing pages, spec home listings, and third-party listing feeds; coordinate photography, floor plans, and pricing updates with sales and construction for multiple divisions.Email and CRM: Build and send nurture sequences for interest lists, VIP Homebuyers, and Realtor partners; ensure clean lead handoff to the sales team and consistent follow-up cadence.Reputation and reviews: Monitor and respond to Google, Facebook, and Guild Quality reviews in brand voice; drive post-close review volume through structured Customer outreach.Reporting: Deliver a weekly one-page performance snapshot covering lead volume, cost per lead, source attribution, and community-level engagement for division leadership.Events: Coordinate and support community events, Realtor events, grand openings, promotions, and other marketing initiatives, including capturing content when needed.Other Marketing Functions: Other duties as assigned, but not limited to: Geofencing management, professional photography coordination, reviewing and approving marketing invoicing, and any other marketing related tasks as delegated.