The Refer-a-Friend strategic lead will be accountable for building and scaling a modern referral program across Consumer Banking.

As a Marketing Strategy Senior Associate -Refer-a-Friend lead on the Consumer Bank team, you will design a brand-new, end-to-end referral engine - modernizing our go-to-market strategy and roadmap across customer experience, incentives, channel expansion, and activation to scale profitable new-to-bank acquisition and deepen primary bank relationships. You will lead the Refer-a-Friend strategy, accountable for building and scaling a modern referral program across Consumer Banking. You will design a brand-new, end-to-end referral engine - modernizing our go-to-market strategy and roadmap across customer experience, incentives, channel expansion, and activation to scale profitable new-to-bank acquisition and deepen primary bank relationships.

Job Responsibilities

• Own the enterprise referral strategy across products and journeys, including vision, operating model, and prioritized roadmap
• Develop an always-on test-and-learn plan: define hypotheses, launch pilots, measure incrementality, and scale winners
• Design and optimize incentive structures (customer and product-level), including eligibility rules and profitability guardrails in partnership with Finance and Analytics
• Launch new and existing channel growth across digital and offline touchpoints (e.g., app/web, email, branch, paid), aligning targeting, creative, and measurement
• Navigate a highly matrixed organization and partner closely with Product, Customer Experience, Technology, Analytics, Channel owners, and Finance to build roadmap consensus on go-to-market plans
• Establish and monitor program KPIs (e.g., acquisition, conversion, engagement) and deliver regular performance narratives to senior stakeholders
• Serve as a persuasive thought leader-aligning stakeholders, resolving tradeoffs, and influencing decisions in a matrixed organization

Required qualifications, capabilities, and skills

• 7+ years of experience in marketing, growth, or lifecycle strategy in a multi-channel environment
• Demonstrated experience building and scaling customer programs that involve offers/incentives and rigorous measurement (testing, attribution/incrementality, KPI management)
• Strong analytical and strategic problem-solving skills; ability to translate data into decisions and roadmap priorities
• Proven ability to lead through influence in a matrixed organization; strong executive communication skills
• Is vigorous and thorough in their management of details; proven ability to take initiative
• Proficiency with Excel and PowerPoint

Preferred qualifications, capabilities, and skills:

• Financial services experience and/or loyalty, referral, or incentive program design experience a plus

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans