Chase is one of the most-followed financial brands, engaging millions across Facebook, Instagram, LinkedIn, X, and YouTube. Our Social Media team delivers best-in-class content that empowers people to take control of their financial futures. If you're passionate about audience-first storytelling and data-driven programming-and you love building YouTube channels that educate and inspire-join us.

As a Channel Manager Vice President within Consumer and Community Banking you will support Chase YouTube, where you will own the strategy, programming, and performance of a core flagship channel. In the Vice President role, you will shape the brand's voice on YouTube, lead end-to-end operations, and deliver timely, engaging content for millions across our digital ecosystem.

Job responsibilities

• Develop and execute a comprehensive YouTube strategy to drive sustainable channel growth, engagement, and viewership-factoring search and discovery across SEO and geo considerations.
• Own day-to-day channel operations: editorial calendar, content planning, scheduling, publishing cadence, and playlist architecture for long-form, Shorts, and live programming.
• Optimize for discovery and retention: craft high-performing titles, descriptions, tags, and thumbnails; run experiments (e.g., titles, thumbnails, formats, publish times) to improve CTR, average view duration, and audience retention.
• Analyze performance in YouTube Studio and related analytics tools; translate insights into actionable programming decisions.
• Set, track, and communicate KPIs (e.g., subscriber growth, watch time, CTR, retention); deliver regular reporting and performance readouts to stakeholders.
• Partner with creative teams to develop high-quality, on-brand video content-from briefing and scripting to production and post-ensuring consistency with brand, legal, and compliance guidelines.
• Foster community and loyalty: moderate and respond to comments, leverage Community posts, and cultivate a positive, interactive environment.
• Serve as the primary point of contact with YouTube's product and editorial teams; evaluate new features and betas to keep the channel on the leading edge.
• Share platform insights, best practices, and learnings across global editorial and social teams to drive alignment and scale.
• Manage content calendars and production workflows; coordinate cross-functionally with marketing, PR, legal, and customer support to align content with broader initiatives.

Required qualifications, capabilities, and skills:

• 6+ years experience managing professional social channels.
• Managing and growing a successful YouTube channel with measurable results.
• Deep understanding of YouTube algorithms, SEO, analytics, and audience development best practices.
• Demonstrated track record crafting compelling, high-performing titles, descriptions, and thumbnails.
• Proficiency with video production and editing workflows; ability to edit or provide clear creative feedback.
• Strong writing and editorial judgment with a keen eye for detail, tone, and accuracy.
• Leadership experience managing direct reports and partnering cross-functionally and with external agencies.
• Data fluency and comfort turning insights into programming decisions; strong communication and presentation skills.
• Hands-on experience with content management/scheduling tools (e.g., Sprinklr) and major social platforms (Facebook, Instagram, LinkedIn, X).
• Passion for personal finance and helping people make smarter money decisions.
• Bachelor's degree in Communications, Journalism, English, Marketing, or related field

Preferred qualifications, capabilities, and skills:

• Experience ideally within financial services, media, news, or content-driven organizations
• Experience with localization and geo-targeting strategies for global audiences.
• Familiarity with accessibility best practices (captions, metadata).
• Graphic design or public relations experience.

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Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Base Pay/Salary
New York, NY $123, 500.00 - $185, 000.00 / year; Chicago, IL $104, 500.00 - $170, 000.00 / year