We are seeking an experienced and strategic Digital Marketing Director to lead the development, execution, and optimization of our digital marketing strategy. This individual will play a critical role in driving business growth, strengthening brand presence, and ensuring the success of our digital initiatives across multiple channels. The ideal candidate is both analytical and creative, with a strong passion for digital technologies and a proven ability to deliver measurable results.
Key Responsibilities

• Develop, implement, and oversee a comprehensive digital marketing strategy aligned with business goals.
• Manage and optimize all digital marketing channels, including PPC, SEO, email, retargeting, and social media.
• Serve as the primary liaison with external agencies and partners.
• Define, monitor, and report on KPIs and ROI to measure campaign effectiveness.
• Manage the digital marketing budget, ensuring cost-effective resource allocation.
• Oversee and grow the company's social media presence.
• Monitor, measure, and refine online content performance.
• Track and analyze SEO results, web traffic, and user engagement through tools such as Google Analytics.
• Build and execute inbound marketing strategies to drive customer acquisition and retention.
• Forecast digital trends and anticipate sales performance opportunities.
• Conduct market research, competitive analysis, and benchmarking to inform strategy.
• Foster and maintain strong cross-functional and external relationships.
• Stay informed on emerging digital technologies, platforms, and best practices.

Qualifications

• 4+ years of proven success as a Digital Marketing Director or in a similar senior digital marketing role.
• Strong expertise in Google Shopping, SEO, and email marketing.
• Demonstrated ability to design and implement multi-channel digital strategies.
• Hands-on experience with SEO, Google Analytics, CRM systems, and other digital marketing tools.
• Solid understanding of web design fundamentals and content management.
• Strong analytical, problem-solving, and project management skills.
• Excellent communication, collaboration, and leadership abilities.
• Self-motivated, results-driven, and passionate about innovation in digital marketing.