Marketing Sr. Product Manager

Title: Marketing Senior Product Manager Position Type: Exempt, On-Site/In-person in Tonawanda, NY Salary Range: $140, 000 - $150, 000 About the Role Great Lakes Dental Technologies is looking for a marketing and commercialization focused Marketing Senior Product Manager to lead our entire orthodontic and dental device product portfolio which includes appliances and related clinical solutions. You'll own product strategy, market analysis, customer insights, and commercialization planning for physical, manufactured clinical products, driving revenue growth and adoption among orthodontists and dental practitioners. You'll serve as the key liaison between Product Development, Digital Dentistry, Sales, Marketing, and Customer Support, guiding products from concept through launch, adoption, and lifecycle management. What You'll Do Product Strategy & Portfolio Management: Own product strategy and portfolio management for our entire orthodontic and dental device line, evaluating market opportunities, clinical needs, and competitive positioning to guide the product lifecycle from concept through market retirement. Commercialization & Go-To-Market Leadership: Lead commercialization and go-to-market execution launch planning, sales enablement, customer-facing collateral, clinical value propositions, and training -- partnering with Sales, Marketing, and Customer Support to drive adoption among orthodontists and dental professionals. Customer & Market Intelligence: Gather and analyze feedback from practitioners and clinical end-users, and monitor industry and competitive trends, translating insights from customer visits and trade shows into actionable product recommendations. Cross-Functional Leadership: Partner with Digital Dentistry, Engineering, Manufacturing, Quality, Sales, and Marketing to align product strategy with operational execution and prioritize product enhancements and new development. Product Performance & Lifecycle Management: Track product adoption, margin, and revenue contribution across the portfolio, recommending pricing, positioning, and improvement strategies, and supporting business cases for new product investment. What You Bring Bachelor's degree in Business, Marketing, Engineering, Biomedical Sciences, Healthcare Administration, or related field; MBA preferred. 7-10+ years of product management, product marketing, commercialization, marketing, or business development experience, with a clear focus on product growth. 3-5 years of experience in Orthodontic or Dental Devices (strongly preferred), Medical Device, Healthcare Technology, or Healthcare Manufacturing. Strong strategic thinking and business acumen, with the ability to connect customer needs, market opportunities, and business objectives to sell across a full product portfolio to healthcare and clinical customers. Proven ability to develop compelling clinical value propositions and go-to-market / commercialization strategies for physical, manufactured products. Demonstrated success leading cross-functional teams across Sales, Marketing, Engineering, Manufacturing, and Quality/Regulatory without direct authority. Strong analytical skills, with experience evaluating market trends, customer feedback, financial data, pricing, and product performance metrics. Excellent communication and presentation skills, with the ability to influence stakeholders and present product recommendations to senior leadership. Working knowledge of market research, customer segmentation, competitive analysis, and customer journey mapping within the dental or orthodontic market. Proficiency in Microsoft Office (advanced Excel preferred) and CRM systems (Microsoft Dynamics, Sales Logix, or equivalent). Nice to Have Familiarity with digital dentistry workflows (CAD/CAM, digital scanning, 3D printing) as they relate to product integration. Experience with business intelligence and data visualization tools. Understanding of quality and regulatory considerations within medical device or regulated manufacturing environments. Travel Some travel required for customer visits, trade shows, and industry events. About GLDT: At Great Lakes Dental Technologies, we care about our employees, the people we do business with, and our community. We've been named one of Western New York's Top Places to Work in 2023 and 2024 by the Buffalo News, Best Place to Work 2024 and 2025 by Buffalo Business First, and were awarded the Healthiest Workplace for 2024. We're a team that works hard but understands the importance of work-life balance, teamwork, and on-site fun. As an employee-owned company, we strive to do the right thing for our employees, for our customers, and for our community. Great Lakes Dental Tech is an employee-owned dental manufacturer that offers over 4, 000 products and operates one of the largest orthodontic laboratories in the United States. Located in Tonawanda, NY. Why we're great at Great Lakes Dental Technologies: Established Legacy - Joining Great Lakes provides career advancement at a stable, industry-leading company that has grown from a 2-person lab in 1965 to a 200+ employee-owned organization. Employee Ownership - At Great Lakes, employee ownership means that each team member has a stake in the company's success, fostering a sense of responsibility, collaboration, and commitment to our shared goals. Employees earn company stock. Comprehensive Benefits - We provide an array of benefits that can help you enjoy increased well-being, deal with an unexpected illness or accident, build and protect your financial security, balance your personal and professional life and meet everyday needs. Wellness & Work-Life Balance - Enjoy an environment that promotes wellness events and a healthy work-life balance, ensuring a fulfilling and sustainable life and career. Diverse Opportunities - Find employment opportunities in various departments including laboratory, digital production, customer service, accounting, sales, marketing, warehouse, and shipping and receiving. Training and Innovation - Hands on training provides many opportunities to develop and enhance your skills to advance in your career. Community and Impact - Participate in various company-sponsored activities such as raffles for charity, fitness events, lunch and learns, craft nights, food trucks, company lunches, and outings. EEO/Disabilities/Veterans. Individuals with disabilities and protected veterans are encouraged to apply.