At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https: //www.jnj.com

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About MedTech

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Your unique talents will help patients on their journey to wellness. Learn more at https: //www.jnj.com/medtech

About Cardiovascular

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients.

Your unique talents will help patients on their journey to wellness. Learn more at https: //www.jnj.com/medtech

Abiomed is an innovative medical device business with an inspiring mission "Patients First, " and a unique guiding company principle " Recovering hearts. Saving lives." With more than 3, 000 employees, Abiomed is one of the fastest growing medical technology businesses in the world with corporate headquarters in Danvers, USA, and locations in Aachen and Berlin, Germany, Tokyo, Japan, and Singapore. Abiomed is part of Johnson & Johnson MedTech.

Abiomed is an employer with attractive working conditions and an appreciative corporate culture that focuses on the needs of its employees. Abiomed inspires and retains exceptional talent through collaboration, passion and continuous development.

We are searching for the best talent for our Senior Manager (m/f/d), Strategic Marketing EMEA position in Aachen, Germany.

Join our EMEA Marketing team and take the lead in creating & implementing marketing strategies, driving initiatives, and presenting innovative plans to management. You'll lead advanced analytics and market data to identify market and account potential, measure the performance and revenue against business goals, while guiding the team toward achieving organizational objectives and ensuring timely marketing deliverables. As a vital resource for cross-functional teams, you'll coordinate resources for various marketing initiatives and formulate impactful marketing policies. Your research on industry trends and competition analyses will shape effective strategies, and you'll mentor colleagues, providing consultation and support. By integrating Johnson & Johnson’s Credo and Leadership Imperatives into team goals, you'll play a key role in making a positive impact.

Responsibilities:

• Strategy Development: Develop and implement marketing strategies that align with business goals and enhance market penetration, targeting specific segments with tailored campaigns.
• Competitor monitoring: Monitor competitor activities, strategies, and market presence regularly to identify trends and benchmark performance. Analyze competitive products and their positioning to inform marketing strategies and differentiate offerings.
• Action Plans: Develop actionable plans outlining objectives, tactics, and resource allocation. Lead timely and budget-friendly marketing initiatives in collaboration with sales and product teams.
• Needs Assessment: Conduct market research to uncover customer needs and industry trends. Collaborate with teams to analyze feedback and enhance product marketing materials.
• Account Analysis: Analyze customer segments to understand purchasing behaviors. Leverage data analytics to assess performance and pinpoint growth opportunities.
• Potential Analysis: Evaluate market and account potential for products and therapies through SWOT analysis, considering competition and regulatory factors.
• Measurement and KPIs: Set and monitor key performance indicators (KPIs) to gauge marketing effectiveness. Continuously adjust strategies based on insights and market feedback.

Requirements:

• A Bachelor’s degree is essential, with an advanced degree being a significant advantage.
• 10+ years of valuable experience in a marketing role.
• Experience in medical devices, biopharma, healthcare, or another regulated industry is required.
• A proven track record in project planning and budgeting.
• Excellent interpersonal communication, writing, and presentation skills, with the ability to manage multiple programs while effectively prioritizing tasks.
• Fluency in German and English is required, French is a plus
• Experience in leveraging data to shape innovative digital strategies.
• A genuine passion for improving outcomes for heart attack patients and a strong desire to support others.
• Understanding of user experience and content strategy is a plus