POSITION DESCRIPTION

JOB TITLE: Digital Marketing Executive

DEPARTMENT: Sales & Marketing Department

REPORTS TO: Business Development Manager, Hotel Manager

Detailed Responsibilities include:

• Day to Day management of social media platforms ensuring EVENT brand standards are met

• Attract, engage and qualify Influencers and Bloggers to feature the hotel repost quantified content

• Assist in and attending client events and trade shows as required

• Be the Workplace Champion for the hotel ensuring brand standards are staff engagement is achieved

• Source and contribute ideas to support the companies’ goals and values.

• Engage with Head of Departments to compile the Hotel Staff Monthly Newsletter

• Source, Create and Promote Hotel campaigns, F& B, EVENTS and accommodation promotions via various online platforms

(example, Spice News, Nibbler, Event connect) via Print, Film, Radio, Media Channels and thru Internal Marketing and displays

throughout the hotel.

• Updating online content on rydges.com and third party sites as required

• Qualitative reporting of social media and online content platforms (brand.com & hosted restaurant or conference sites)

• Follow and adhere to the Brand Standards associated with Print and Signage throughout the hotel

• Manage the marketing and content of the hotels IPTV system

• Manage the marketing and content of the hotels Digital Signage system

• Manage the marketing and content of the hotels WIFI system

• Create in house marketing pieces using CANVA or equivalent

• Ensure all hotel brochures and collateral are up to date and meet brand standard

• Liaise, promote and engage in all aspects of the hotel with the SYD Airport community via various means including but not

limited to a monthly newsletters and portals.

• Updating online content, images and promotions on brand.com and TPI/ OTA websites ensuring scores and rankings are

achieved weekly.

• Liaising with the media and contacts for photo shoots, editorials, advertisements

• Handling of sponsorships, prizes, donations and promotion of gift cards

• Co-ordination and source marketing and advertising opportunities in line with monthly budgets

• Implementation of marketing strategy, action plan and calendar for Rydges Sydney Airport under the direction of Hotel Manager,

General Manager and EVENTS Social Marketing Manager at Head Office

• Assist the sales team with liaising with travel and corporate account managers to promote the Hotel

• Conducting telemarketing sales calls to incumbent and new clients

• Conducting site inspections of the hotel as required

• Maintaining current client relationships and develop new clients

• Maintain and update client data base

• Assisting in administrative duties such as client contracts, quoting as required via the IVVY system

• Coordinate database management internally and with Rydges corporate office.

• Coordinate database management internally request and distribution of EDMs via head office as required

• Compiling both weekly and monthly Sales & Marketing Reports (Social Media and Google Analytics reporting)

• Any additional tasks as directed by Director of Sales and Marketing, Hotel Manager.

• Assisting the BDMs as required

• Maintaining relationships and liaising with the terminal