WHO WE ARE

Mariner innovates always and everywhere, turning novel ideas into practical solutions. From products and services to venture creation, we build better futures powered by people. We partner with people embracing change, leveraging data, cybersecurity, cloud, and change management to drive successful business outcomes that matter to our customers.

SHIFT improves the operation, control, and maintenance of central plants serving process and comfort heating & cooling applications in sectors ranging from manufacturing to health care, education, commercial real estate, and others.

We develop and deliver advanced supervisory control systems that leverage advances in Machine Learning and predictive technology to help our clients achieve best-in-class performance and reduce energy use and costs.

Mariner’s purpose has always been to be a great, everlasting technology company and the core values that guide us every day are:

OUR VALUES

• We care for our team.
• We care about the impact we have on our community.
• We serve by solving complex problems.
• We grow because growth fuels opportunities.
• We innovate always and everywhere.
• We build a business that lasts.

JOB OVERVIEW:

The Digital Marketing Manager is responsible for supporting and executing Mariner’s marketing strategy across the organization. This role combines strategic thinking with hands-on implementation to drive impactful marketing programs that enhance the experience of Mariner’s customers, employees, and potential recruits.

As a marketing generalist, you will lead diverse initiatives including digital marketing, content development, brand management, events, internal communications, and more. You will also serve as a key liaison between internal teams and external partners, ensuring smooth execution and alignment across all marketing efforts.

WHAT YOU’LL BE DOING IN THE ROLE:

• Project & Campaign Management
  Lead the coordination and execution of marketing initiatives by developing and maintaining an annual project roadmap. Collaborate with cross-functional teams, external vendors, and partners to ensure timely delivery and alignment with strategic goals.
• Content Creation
  Develop high-quality, engaging content tailored to various channels (e.g., website, email campaigns, social media, internal communications, presentations, sales collateral). This includes writing, editing, and repurposing content for different audiences while maintaining brand voice and tone.
• Visual Design for Marketing Campaigns
  Create visually compelling assets that align with Mariner’s brand guidelines and enhance the impact of marketing initiatives across digital and print channels. This includes designing graphics for social media (e.g., LinkedIn), HubSpot landing pages, email campaigns, PowerPoint presentations, event collateral, and internal communications.
• Digital & Social Media Marketing
  Manage and grow Mariner’s digital presence, including oversight of social media channels, email campaigns, and web content. Create and schedule posts, engage with the community, monitor analytics, and optimize content based on performance metrics.
• Event Planning & Management
  Organize and execute events such as webinars, trade shows, and internal meetings. Responsibilities include identifying goals and requirements, managing logistics, coordinating with stakeholders, and measuring event success.
• Knowledge Management & Process Improvement
  Document and improve internal marketing workflows, campaign/event playbooks, and asset libraries to support knowledge sharing and team efficiency. Contribute to a culture of continuous learning and process innovation.

WHAT SKILLS / QUALIFICATIONS YOU’LL NEED TO DO THE JOB:

• Exceptional written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to manage multiple priorities and deadlines efficiently
• Proven collaboration skills and the ability to work cross-functionally
• Self-starter with a proactive, solutions-oriented mindset
• Solid understanding of digital marketing strategies, tools, and metrics
• Proficient in Microsoft 365 applications, including Word, PowerPoint, Teams, and Planner, with the ability to create polished documents, engaging presentations, and collaborate effectively in a team environment
• Bachelor’s or diploma in Marketing, Communications, Journalism, or a related field
• 3–5 years of experience in a similar role preferred (flexible for the right candidate)

Bonus Skills:

• Experience working in a B2B environment or with professional services/technology sectors
• Familiarity with accessibility standards and inclusive content practices
• Experience with HubSpot and WordPress
• Familiarity with email marketing, lead generation, and LinkedIn advertising
• Working knowledge of Google Analytics and data interpretation and reporting
• Knowledge of SEO/SEM best practices and ability to optimize content and campaigns for discoverability, ranking, and performance across search engines
• Proficiency in Adobe Creative Suite, Canva, or other design tools
• Video editing experience (e.g., Adobe Premiere, Final Cut Pro)
• Enthusiastic about technology, software, and digital trends, ideally with a personal content portfolio (blog, social media, etc.)

And you are:

• Passionate and curious about combatting climate change
• Always improving your skills and knowledge: you want to be the best at what you do
• Curious and creative; comfortable taking on new problems and challenges
• A self-starter with the ability to recommend priorities to the project leader
• Comfortable working through problems and figuring things out with minimal supervision
• A strong analyst with great problem-solving skills: thorough and reliable
• Able to work in a team: share knowledge and collaborate with other team members
• A good communicator: able to explain your ideas and recommendations
• Well organized and dependable under pressure: you manage your time effectively

MARINER OFFERS YOU:

• A values-driven workplace where people really matter
• Flexible work location
• Support for remote work/work from home
• Competitive salary, retirement savings program, and rewards program
• Comprehensive health, dental, vision, life, and disability insurance plans and access to e-healthcare
• Paid vacation, maternity/parental leave, paid sick leave and paid Mariner MyLife days
• Access to training

WHY MARINER?

We believe in making a positive impact in the communities where we live and work! Not only are we passionate about nurturing a thriving technology sector here in Atlantic Canada, but we are also committed to solving technology challenges that will make an impact worldwide. Technology is everlasting, and we take pride in connecting world-class talent to world-class projects and business solutions.

If you are an IT Professional, Software Professional, or Management Consultant, who is passionate about career development, data, and problem-solving, we want to hear from you! If this sounds like someone you know, share this with them so they do not miss the opportunity to experience Mariner!

To achieve this, we know we need to be all in on the training and development of our team so we can continue to move the needle in the technology sector together. Of course, we offer competitive compensation and benefits packages to our team, but our competitive edge is the development and training that our team experiences every day.

Be part of our vibrant community that values diversity and embraces inclusion at every level. We are committed to fostering a culture where individuals from all backgrounds and walks of life feel empowered to contribute their unique perspectives. Our collaborative environment celebrates the richness of ideas and experiences, and we believe that by embracing diversity, we can achieve greater innovation and excellence together. Come and help us create a workplace that reflects the beautiful tapestry of our global community.

Join our growing team!