Description

Senior Brand Manager, Rogaine US

Work Location:
Hybrid

Job Function:

Sales

Grade:

31

Manager:

SALIM MOKHTARI (52000797)

Recruiter:

Alicia Pompey (202028323)

What you will do

The Senior Brand Manager will lead the US growth ambition of our US Rogaine® Hair regrowth. In this capacity, they will be responsible for the design of a consumer-centric strategic vision, in-depth portfolio management and robust activation plan across our national and retail landscape. This candidate will lead a cross-functional US team in service of the US market needs and lead a team of direct reports to achieve our goals. They will report into a US Head of Rogaine who oversees the global brand including Innovation, Engagement and Commercial.

Key Responsibilities

• Develop, lead and execute business and strategic plans to meet future needs and expectations of each brand, including monitoring market dynamics to develop and/or change strategic and tactical marketing plans.
• Achieve sales, consumption, and share objectives
• Guide the development and refinement of current and future forecast for all brands, providing monthly updates; oversee budget to support financial objectives and accurate delivery of the P& L.
• Partner with advertising, media, PR and influencer agencies to set communication strategies and develop integrated campaigns that maximize consumer reach and business results.
• Leads the commercialization and in-market execution of product launches; including partnering with sales to plan and execute retail programs; providing support for future pipeline development, partnering with innovation team to ensure proper forecast, insights, ideation, positioning and subsequent hand-off to brand team for launching.
• Leads cross-functional teams that may include R& D, Sales, Design, Packaging, Market Research, Finance, and Operations to develop and manage marketing objectives, goals and strategies.
• Leads HCP plan including development of Medical aid assets, driving detailing plan in partnership with HCP teams and Operations.
• Plans and directs the performance of up to 2 direct reports: motivates employees, assists in goal setting and coaching, provides development and growth opportunities, leads performance feedback, addresses issues and resolves problems.
• Creates a high-performance culture that instills integrity, creativity, teamwork, insight and excellence throughout the marketing organization.
• Ability to lead cross-functional, diverse teams through a complex business environment.
• Ability to manage a complex portfolio.

What we are looking for

Required Qualifications

• A minimum of a bachelor's degree in Marketing or a business-related field is required.
• A minimum of 8 years of business experience is required.
• A minimum of 5 years of progressive commercial experience is required.
• Marketing or sales experience in a Consumer Packaged Goods environment is required.
• Previous people management experience is required.
• Previous agency management experience is required.
• Requires up to 20% domestic travel.
• Candidate must have superior leadership skills. Demonstrated track record of successful business results and new product launch experience is required.
• Experience through different product life cycles (mature brand, new launch, turnaround).
• P& L/financial management and business/strategic planning experience are required.

What's in it for you

Annual base salary for new hires in this position ranges:

$153, 850.00 - $217, 200.00
This considers several factors, including work location, the candidate's skills, experience, education level & other job-related factors.

*Note: Total Rewards at Kenvue include salary, bonus (if applicable), and benefits. During the recruitment and hiring process, your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s).

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.