Description

Kenvue is currently recruiting for a:

Associate Brand Manager, Influencer Marketing - Listerine

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22, 000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here .

Role reports to:
Senior Brand Manager Oral Care

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Associate Brand Manager, Influencer Marketing is responsible for leading and shaping our LISTERINE® Ambassador and influencer strategy and programs, ultimately with the goal to drive reach and relevancy with our consumers.

Key Responsibilities

• Leads and closely collaborates with LISTERINE® influencer agency of record
• Build upon the success of current Ambassador strategy and execution, inclusive but not limited to evaluating current ambassadors, identifying and onboarding new partners, and driving further connectivity between ambassador program and point of sale
• Develop, design, and execute innovative influencer marketing strategies with agency partner to build trust with multiple communities, increase reach, and drive engagement with the brand
• Point of contact to for customer teams, overseeing the creation of campaign briefs, ensuring they are clear, concise, and aligned with the brand, legal, and regulatory requirements
• Collaborate with closely with LISTERINE® associate brand managers to ensure connectivity between paid and organic channels
• Manage seeding strategy in partnership with Paid Media & Comms ABM
• Oversee influencer budget, ensuring effective allocation of resources by analyzing campaign performance metrics to optimize influencer partnerships and maximize ROI
• Develop and deliver campaign shareouts to share performance, learnings, and insights to stakeholders across the organization
• Stay updated on industry trends and emerging platforms to stay ahead of the curve in influencer marketing
• Analyze market trends and competitor information to make recommendations for future influencer marketing programs

What we are looking for

Required Qualifications

• A minimum of a Bachelor Degree in Marketing or a related business field is required
• A minimum of 3-4 years of experience in marketing or related field
• Previous brand management or agency experience is required
• Proven ability to understand a consumer target and position a brand/project/innovation
• Works well independently while possessing strong leadership & communication skills and a demonstrated history of building collaborative, lasting relationships that deliver business results
• Ability to work well in a fast-paced environment and handle multiple priorities successfully
• Ability to work closely with cross functional and other internal teams
• High level of energy, drive, enthusiasm, and commitment with a strong bias for action and prioritization
• Outstanding verbal and written communication skills, as well as demonstrated ability to work confidently and respectfully at all levels of an organization, both internally and externally

Desired Qualifications

• Ability to think creatively and strategically to develop unique influencer marketing initiatives
• Experience executing brand-level influencer marketing campaigns and ability to turn learnings into actions for future campaigns to ensure improved results over time
• Knowledge of social media platforms and trends in influencer marketing
• Strong analytical skills to interpret data and make informed decisions

#LI-AO1

What's in it for you

Annual base salary for new hires in this position ranges:

$110, 500.00 - $156, 000.00

This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.