At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https: //www.jnj.com

Job Function:

Data Analytics & Computational Sciences

Job Sub Function:

Data Science

Job Category:

Scientific/Technology

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

We are searching for the best talent for Associate Director, Marketing/Media Data Strategy, to be in Titusville, New Jersey or Horsham, PA.

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https: //www.jnj.com/innovative-medicine

Purpose:

We are seeking a strategic Business Owner and trusted partner who can serve as a Data Quarterback, leading the development, management, and optimization of our customer engagement and content data products to support HCP and DTC marketing use cases. This role will be responsible for shaping data strategy, ensuring data quality, and enabling impactful use cases across J& J to improve customer insights, engagement, and marketing effectiveness.

You will be responsible for:

Marketing Data Source Acquisition & Quality:

• Own and drive the acquisition of marketing data sources across all brands, ensuring data quality and facilitating use cases that maximize value for J& J.

Product Ownership & Enhancement.

• Lead and enhance various marketing data products related to HCP and consumers, such as “Customer Engagements, ” “Content, ” and other related assets. Drive product improvements, adoption strategy, and integration within the organization.

Strategic Collaboration with Brand Marketers, Advanced Analytics, and Media Excellence Teams:

• Collaborate with internal StAT teams and brand marketers to understand their needs, roadmaps, and business priorities. Define the data strategy, align priorities, and execute initiatives that deliver clear value by measuring data impact and return on investment.

Third-Party Data Partnership and quarterbacking the SMEs from Media Excellence team:

• Partner with the Media Excellence team to ensure timely, high -quality third-party marketing and campaign data acquisition, management, and deployment to meet business needs.

Business Process Support:

• Support core business processes such as omni-channel reporting, marketing mix modeling, and campaign analytics to ensure data-driven decision-making.

Innovation & New Data Sets:

• Explore emerging data sources, including website data, publisher data, and AI-driven HCP and Consumer insights. Propose and assess the value of new or enhanced marketing data sets.

Data Automation & Ecosystem Integration:

• Accelerate speed to impact by connecting and automating data workflows across marketing platforms like C360, SFMC, Veeva, ODP(One Data Platform), and Adobe Workfront.

Roadmap Development:

• Develop and maintain a strategic roadmap to evolve the customer engagement and content data ecosystem, scaling capabilities to include new audiences and functionalities.

Data Governance & Quality:

• Promote and implement Data Governance policies and standards. Ensure ongoing data accuracy, consistency, and compliance. Serve as the primary point of contact within the business for data-related needs, queries, and issues.

Data Validation & Coordination:

• Work with data stewards to validate and coordinate data activities for internal reports and field-based systems.

Innovation & Thought Leadership:

• Lead initiatives in innovative data ingestion, processing, and cloud technology solutions to address sales and marketing use cases. Conduct research, experimentation, and collaborate with industry leaders to adopt protocols. Improve data processing efficiency and infrastructure reliability through testing and innovation.

Business & Data Analysis Expertise:

• Bring strong analytical skills focused on pharmaceutical commercial operations and relevant therapeutic areas to advise data strategy and utilization.

Qualifications / Requirements:

Education:

• BA/BS undergraduate degree, preferably in Business, Technology, Analytics or Health Sciences is required. A master’s degree or equivalent experience is an asset.

Experience and Skills:

• Validated experience of 7+ years in roles related to data management, analytics, insights or other commercial analytics areas within the pharmaceutical or life sciences industry.

• Validated expertise in data sourcing and acquisition to support HCP and DTC marketing use cases, applying various data sources such as 1st party marketing platforms, social media, third-party media agencies and publishers, display advertising, websites, paid search, and other digital channels

• Proven experience in leading marketing/media data.

• Experience with customer engagement and content data and analytics within a pharmaceutical or healthcare environment.

• Strong understanding of data governance, quality, and compliance standards.

• Proficiency in cloud technologies, data pipelines, and real-time analytics platforms.

• Strong collaboration, communication, and stakeholder engagement skills.

• Ability to translate business needs into scalable data solutions and innovations.

• Strong analytical tool kit is required, including modern business intelligence tools and infrastructure that allow for effective management of large data, as is proficiency with PowerPoint, Excel and Word

• Proven results as a project manager in cross-functional technology projects required.

• Strong analytical and problem-solving ability, and business and data analysis with focus on cross multiple therapeutic areas.

• Strong written and verbal communication skills are required, including ability to simplify complex technical issues.

• Customer focus with building relationships, issue identification and resolution, problem-solving and project management skills.

• Diligent and results-driven.

• Ability to apply policies and standards consistently.

• Vendor management (outsourced program management team)

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.

The anticipated base pay range for this position is:

The anticipated base pay range for this position is $137, 000 to $235, 750 USD

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees and/or eligible dependents are eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance. Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long-term incentive program. Subject to the terms of their respective policies and date of hire, Employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Condolence Leave – 30 days for an immediate family member: 5 days for an extended family member Caregiver Leave – 10 days Volunteer Leave – 4 days Military Spouse Time-Off – 80 hours Additional information can be found through the link below. https: //www.careers.jnj.com/employee-benefits