For More Information: Text Europastry to (631) 857-4886

Do you want to join a growing company with a proven track record for success and growth? Europastry, is a family business founded in Barcelona in 1987 by Pere Galles with locations worldwide! The bakery business is our passion and this is your opportunity to be a member of our team.

We are searching for a motivated & experienced Product Marketing Manager

The Product Category Manager is a key role in the marketing team, responsible for managing the product portfolio within a specific category and aligning it with business objectives. This includes driving marketing strategies, addressing customer product requests, and collaborating with cross-functional teams to ensure alignment and execution. The role also focuses on analyzing market trends, conducting side-by-side comparisons of competitors, developing the product portfolio, detecting whitespace opportunities, and overseeing the launch, promotion, and lifecycle management of products to maximize profitability and market share.
Key Responsibilities:
Category Management:
• Develop and execute category strategies to meet business goals, including market share growth, revenue targets, and profitability for our 5 categories Bread, Brioche, Knots, Pastries and Donuts.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and opportunities in collaboration with Market Analyst and Trade Marketing.
• Manage the product lifecycle, including introductions, updates, and discontinuations. Working with RD, Supply Chain and Logistic.
Marketing Strategy:
• Collaborate with the marketing team to create and implement campaigns, promotional materials, and digital content to drive category performance.
• Develop pricing strategies and promotional plans to optimize product sales and margins.
• Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as needed together with Sales Analyst, Trade Marketing and Sales operations.
Product Development & Launch:
• Work with R& D, engineering, and production teams to develop and refine products based on market needs and feedback.
• Lead product launch efforts, including go-to-market strategies, sales enablement materials, and training for the sales team.
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• Ensure compliance with regulatory and quality standards for all products.
Stakeholder Collaboration:
• Partner with sales, operations, and supply chain teams to ensure product availability and meet customer expectations.
• Serve as the category expert, providing insights, training, and support to internal teams.
• Build and maintain relationships with key customers and industry stakeholders to gain feedback and foster collaboration.
Analytics and Reporting:
• Track category performance using KPIs such as sales, market share, and profitability.
• Analyze consumer behavior, competitor activity, and category trends to make data-driven decisions.
• Prepare regular reports and presentations for senior management.
Qualifications:
Education & Experience:
• Bachelor’s degree in Marketing, Business Administration, or a related Bakery field.
• 3-5 years of experience in product/category management, preferably in a manufacturing environment.
Skills & Competencies:
• Analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams and external partners.
• Creative Bakery mindset with a business orientation.
Additional Skills:
• Experience in B2B or B2C manufacturing industries is a plus.
• Familiarity with bakery products.
• Ability to work independently in a fast-paced, dynamic environment.
Work Environment & Physical Demands:
• Primarily office-based with occasional travel to trade shows, customer sites, or manufacturing facilities.
• Standard office equipment usage, with extended periods of sitting and computer use.

What can Europastry offer to you?

• Competitive compensation package including: Medical, Dental, Vision, Life Insurance & ADD, STD, LTD, 401K, FSA, and Paid Time Off
• Ongoing opportunities for development and career advancement
• Exciting fast-paced entrepreneurial environment.