Senior Director, Sales Operations

Posted: Saturday, 02 August 2025
Valid Thru: Monday, 01 September 2025
Index Requested on: 08/02/2025 14:04:02
Indexed on: 08/02/2025 14:04:02

Location: Winston Salem, NC, 27101, US

Industry: Advertising and Public Relations
Occupational Category: 13-0000.00 - Business and Financial Operations
Type of Employment: FULL_TIME

The Cook & Boardman Group is hiring!

Description:

This individual will serve as a strategic advisor to sales leadership while working directly with branch-level salespeople and managers to embed best practices that improve pipeline health, win rates, and sales efficiency.
The ideal candidate will bring a blend of big-company structure and process experience, with the pragmatism and grit required to execute in a fast-moving, decentralized industrial/construction environment. Experience with Microsoft Dynamics CRM is strongly preferred.

Key Responsibilities:
• Define and drive the company-wide sales process, from lead generation through to close
• Partner with sales leadership to establish and track KPIs that measure pipeline quality, sales productivity, and forecast accuracy
• Analyze sales performance data and translate insights into actionable coaching, training, and operational improvements
• Work closely with branch managers and salespeople to understand local challenges and support performance improvement efforts
• Establish a cadence of pipeline reviews and forecast calls with sales leadership
• Develop and manage sales reporting and dashboards in Dynamics 365, ensuring data integrity and usability
• Collaborate with Marketing, Finance, and Commercial Systems teams to ensure end-to-end lead-to-cash alignment
• Work with the training department to develop and maintain sales process training materials and playbooks
• Provide guidance and governance on territory design, quota setting, and incentive structures
• Support CRM adoption and continuous improvement in partnership with Commercial Systems team

Qualifications:
• 12+ years of progressive experience in Sales Operations, with at least 3 years in a senior leadership role
• Willingness to roll up sleeves and lead from the front in a high-change environment
• Proven ability to implement structured sales processes and drive adoption in a distributed sales organization
• Strong analytical skills; able to use data to diagnose issues and recommend improvements
• Hands-on experience with Microsoft Dynamics CRM is a strong plus
• Excellent communication and interpersonal skills; able to engage effectively with both senior executives and front-line sales teams
• Selling experience a strong plus, will help to build credibility with the sales team
• Experience in the industrial, construction, or manufacturing industries preferredPhysical Demands
The physical demands described here are representative of those required to successfully perform the essential functions of this position. While performing the duties of this role, the employee will regularly communicate verbally and in writing, and must be able to see and hear in a typical office setting. The role frequently involves sitting, walking, standing, using hands to handle or feel, and reaching with arms and hands.

Work Environment
This position operates primarily in a professional office environment. It routinely involves the use of standard office equipment such as computers, phones, printers, copiers, and filing systems. Occasional business travel may be required.

Qualification Requirements
To perform this job successfully, an individual must be able to carry out each essential duty satisfactorily. The requirements listed represent the knowledge, skills, and abilities necessary for success in the role. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Equal Opportunity Employer
The Cook & Boardman Group is an Equal Opportunity Employer and a VEVRAA Federal Contractor. We are committed to providing equal employment opportunities to all qualified individuals, including minorities, females, protected veterans, and individuals with disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Responsibilities:

Please review the job description.

Educational requirements:

  • high school

Desired Skills:

Please see the job description for required or recommended skills.

Benefits:

Please see the job description for benefits.

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