We are seeking an accomplished and hands-on marketing leader to serve as Senior Director of Marketing, reporting to the Chief Commercial Officer. This is a rare opportunity to shape the future of a growing $1.5B business — including leading a full-scale rebrand, evolving the company's go-to-market strategy, and modernizing its marketing capability. The successful candidate will bring deep field marketing experience, construction industry fluency, and a data-first mindset that drives informed decision-making and measurable outcomes. This role blends high-level strategic thinking with practical execution across a large, distributed branch network.

Essential Functions:

• Lead a Company-Wide Rebrand:
  • Drive the strategic and operational execution of Cook & Boardman's rebrand — a transformative milestone. Oversee brand architecture, positioning, creative direction, and rollout across internal and external channels.
• Design and Deliver a Scalable Marketing Strategy:
  • Build and execute a clear marketing plan that aligns with corporate objectives and supports growth across diverse customer segments, verticals, and geographies.
• Operate as a Data-Driven Leader:
  • Champion a data-first culture within the marketing team. Use insights, KPIs, and campaign analytics to optimize performance, inform decision-making, and demonstrate impact to the business.
• Drive Field-Centric Execution:
  • Engage with local branches and regional leaders to understand market nuances. Deploy marketing programs that support field sales, drive local visibility, and reflect regional dynamics.
• Build and Develop a High-Performing Team:
  • Lead a lean marketing organization with an eye toward upskilling and scaling. Hire, coach, and inspire a team that can deliver on both foundational needs and strategic initiatives.
• Apply Modern Marketing Thoughtfully:
  
  • Use modern digital marketing techniques (e.g., CRM, automation, paid media, SEO, analytics), but ground them in what works for the construction and security solutions industry today — not what's trendy.
• Own Brand and Local Marketing Execution:
  • Maintain brand consistency across all channels while enabling local marketing efforts tailored to branch needs and regional differences.
• Collaborate Cross-Functionally:
  • Work closely with sales, eCommerce, and product teams to ensure cohesive messaging, effective lead generation, and aligned customer engagement strategies.
• Engage in the Field (20%+ Travel):
  • Spend meaningful time with branches and customers to build trust, capture feedback, and fine-tune marketing initiatives for real-world impact.

Knowledge, Skills and Abilities:

• 15+ years of marketing experience, with 5+ in senior leadership roles
• Demonstrated success in B2B field marketing and supporting distributed sales or channel organizations
• Prior experience leading a company-wide rebrand or brand transformation
• Deep understanding of the construction, building materials, or adjacent industrial sectors
• Proven data-first mentality — skilled in marketing analytics, campaign reporting, and performance measurement
• Hands-on experience with modern marketing platforms (CRM, automation, digital campaigns), but grounded in practical, results-oriented deployment
• Strong communicator with executive presence and a collaborative leadership style
• Self-starter who thrives in fast-moving, roll-up-your-sleeves environments
• Willingness to travel (20%+), especially in the first year, to build relationships and assess field needs firsthand

Minimum Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Communication or relevant field
• Proven experience as a Director of Marketing or similar role
• Up to speed with current and online marketing techniques and best practices.
• Thorough knowledge of web analytics (e.g., Google Analytics, WebTrends etc.) and Google Adwords.Physical Demands
The physical demands described here are representative of those required to successfully perform the essential functions of this position. While performing the duties of this role, the employee will regularly communicate verbally and in writing, and must be able to see and hear in a typical office setting. The role frequently involves sitting, walking, standing, using hands to handle or feel, and reaching with arms and hands.

Work Environment
This position operates primarily in a professional office environment. It routinely involves the use of standard office equipment such as computers, phones, printers, copiers, and filing systems. Occasional business travel may be required.

Qualification Requirements
To perform this job successfully, an individual must be able to carry out each essential duty satisfactorily. The requirements listed represent the knowledge, skills, and abilities necessary for success in the role. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Equal Opportunity Employer
The Cook & Boardman Group is an Equal Opportunity Employer and a VEVRAA Federal Contractor. We are committed to providing equal employment opportunities to all qualified individuals, including minorities, females, protected veterans, and individuals with disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.