PRIMARY FUNCTION:

Responsible for generating rental revenue by identifying customer needs, promoting rental equipment solutions, and closing rental agreements. This role involves frequent travel to customer sites, building relationships, and coordinating with internal teams to ensure customer satisfaction and operational efficiency.

ESSENTIAL DUTIES:

I. Sales Generation ... 80% of Time Spent

• Provides initial contact with customers to determine their rental needs, qualifying their rental potential, executing, and closing rental agreements.
• Provides rental equipment specifications, applications, and basic operator training to customers on rental product lines.
• Identify and pursue rental opportunities through cold calls, site visits, and referrals.
• Maintain strong relationships with existing customers and develop new accounts.
• Conducts daily customer site visits soliciting (current and “cold calls”) rental business.
• Follows-up on all rental leads provided by other sales representatives, service associates, website, and inbound phone calls.
• Create new customer accounts in the business system, requests certificates of insurance.
• Prospects for new business through site visits, email, phone, text, and social media platforms.

• Make routine follow-up site visits to current customers to ensure customer satisfaction and identify potential additional business.
• Supports after-hours calls and rotates with other personnel for on-call duty.

II. Record Keeping ... 20% of Time Spent

1. Provide rental information and ensure rental agreements are properly developed.
2. Maintain records in CRM systems, including customer interactions, leads, and competitive activity.
3. Document wins and losses, as well as competitive activity and pricing.
4. Submit timely reports (i.e... call reports, expense reports, etc.)
5. Collaborate with rental coordinators and service teams to schedule deliveries and pickups.

MINIMUM REQUIREMENTS:

Education / Work Experience:

Technical/business college degree or greater with one year in the rental sales business; or a high school graduate with three years in the rental sales business.

Physical:

Position requires daily commuting to customer locations. Ability to drive/sit/stand for extended periods of time and lift up to 75 pounds.

Other Skills:

• Proficient in Microsoft Office Suite, Strong verbal, and written communication skills. Ability to write reports and correspond professionally.
• Ability to work independently and manage time effectively.
• Basic mechanical/electrical knowledge of rental equipment is a plus.

This job description is not intended to be all-inclusive. Your supervisor may request and assign you similar duties. Any major modification of this job role requires Human Resources approval.