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Job Description:

The Business Development manager Velys North will be responsible for leading and coordinating the sales and marketing efforts of the VELYS platform. This role, developing sales strategies, coordinating marketing activities, establishing pricing strategies, and ensuring effective cross-functional collaboration. The goal is to position VELYS as a market leader in knee reconstruction, optimizing sales performance while meeting business objectives.

Sales Strategy Development:

• Collaborate with the Business Stakeholders to build a comprehensive sales strategy for VELYS that is tailored to the unique needs of the CEESAT market.
• Monitor market trends and dynamics, making timely adjustments to strategies to optimize sales performance and market penetration.

Marketing Coordination:

• Contribute in development and execute a plan for workshop activities and regional conferences to promote VELYS, ensuring maximum engagement with stakeholders.

Pricing Strategy:

• Establish and oversee a competitive pricing strategy for VELYS in collaboration with the Pricing Department, balancing business objectives with market competitiveness.
• Analyze market data and industry trends to inform pricing decisions and necessary adjustments for the VELYS platform.

Cross-Functional Coordination:

• Coordinate actions and communications related to the VELYS platform with supporting functions including Supply Chain, Regulatory Affairs, Legal, and Finance to ensure seamless integration of new initiatives.
• Develop financial Go-To-Market (GTM) models for VELYS in collaboration with EMEA finance, legal, and Healthcare Compliance (HCC) teams, adapting strategies to market developments.
• Aligning strategy and actions with SM and local JR sales force

Commercial Acumen:

• Lead the negotiation process with hospital directors and purchasing departments to secure contracts, ensuring all details are aligned with business goals.
• Collaborate with the Bid & Tender team to prepare and respond to tender requirements, ensuring compliance and competitiveness in submissions.

Performance Monitoring:

Track and report on sales performance metrics and provide insights on the effectiveness of strategies implemented, facilitating data-driven decision-making.