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Brand Manager - Gastroenterology

Location.: Warsaw

Full time job

The Brand Manager (BM) is an individual contributor who is a subject matter expert, working independently with minimal supervision. The BM leads the development and execution of the brand management strategy on short and long term and provides advanced insights into market performance and product trends. Acts as a leader on product development and drives data driven solutions for stakeholders and customers. Leverages analytics and reporting to develop go-to-market strategies for new products.

Brand Manager executes the brand management strategy and employs a customer-centric approach that incorporates the latest innovations in research and development. Creates presentations and reports that highlight key performance indicators and reflect the complexities of the market. Incorporates industry best practices into recurring brand management processes.

The BM is collaborating with the Medical Affairs, Market Access and Business Intelligence functions and other sales and marketing teams to search for new opportunities through systematic assessment of market trends, unmet customer needs and competitive activity.

The Brand Manager is Country Value Team Leader (CVTL) and leads the development and the cross-functional execution of the integrated strategy for allocated brands and therapy areas, in order to deliver the overall business objectives. The integrated brand strategy includes the specific workstreams on marketing, sales, medical and market access), united in the brand value proposition and “one-voice” execution concept. The BM leads the local CVT and ensures efficient cross-functional collaboration and alignment between CVT members (including Medical, HEMAR, sales and B.I.). Also, in his/her capacity of CVTL, the BM is responsible for aligning the integrated brand strategy and value story with the business enabler functions and to ensure that all the activities are compliant with local policies and regulations.

As CVTL, the BM coordinates the cross-functional projects of the CVT and ensures proper communication and alignment with Therapy Area Teams (TATs) and other internal stakeholders. He/she actively searches for new opportunities through systematic assessment of market trends, unmet customer needs and competitive activity. For new products, the BM is responsible for the Launch Excellence planning and execution at customer level.

The BM is the local ambassador for the brand internally and externally. In this capacity, the BM represents the key interconnection between the country and the EMEA Strategy Organization, providing strategic insights and ensuring that local perspectives are integrated into EMEA brand strategy. The BM is responsible for working closely with the Integrated Brand Value Team (IBVT) and above-country hubs and functions to ensure a robust brand strategy and execution for the region, that balances local and regional

perspectives. He/she integrates cross functional expertise to harmonize and localize the EMEA brand value plan and to make it work at local level, maximizing alignment to EMEA guidelines

The Brand Manager is an office-based role.

Essential duties and responsibilities:

• Develops commercial tactics and messages plans to ensure achievement of performance targets, including net sales and market share for allocated products. Ensures best brand positioning at local level, aligned with the EMEA brand strategy and approved product indications
• Is responsible for monitoring the brand performance at local level and providing standard KPIs and metrics in collaboration with all relevant stakeholders
• Leads the implementation of the segmentation, targeting, channel and marketing mix strategy, taking into consideration customer needs, and ensuring that relevant customer information is entered and maintained in iConnect and other relevant tools
• Develops, leads, and ensures execution of business plans to meet future needs and expectations.
• Ensures brand integrity by leading efforts across multiple functions and channels.
• Implements tactical plan by providing appropriate promotional materials. Works across all elements of the marketing mix and uses appropriate channels of communication.
• Monitors and ensures compliant spent of investment budget for promotional activities.
• Works productively with external agencies and cross functional groups within the organization.
• Ensures completion of market analysis and monitors competitive activity
• Builds strong network with key opinion leaders and monitors industry developments impacting business.
• Develops innovative marketing programs based on brand/product strategies and implements through staff
• Coaches and trains junior or new colleagues in techniques, processes, and responsibilities.
• Integrates Johnson & Johnson’s Credo and Leadership Imperatives into team goals and decision making
• To perform market research – planning, insights and execution,
• Business planning - financial forecasting, product sheets, marketing mix analysis, strategic planning, brand deep-dives
• To develop partnerships with the medical societies, opinion leaders, consumers, patients, clients and other enterprises to deliver on key projects
• Leads and coordinates the CVT members; plans and facilitates the CVT meetings, ensures follow-up on actions by specific CVT members;
• Ensures CVT members are aligned regarding the brand strategy, value proposition, objectives, tactical plans, financial plans
• Ensures the communication and alignment of brand strategy with IBVT and regional hubs and stakeholders;
• Ensure safety reporting requirements (timely AE/PQC reporting) as set out in company policies and SOPs (Standard Operating Procedures) are met and appropriately managed when planning projects, developing materials, executing projects and contracting vendors
• Ensure HCC and legal requirements (Fair Market Value, Transfer of Value rules, Promotional Materials rules) are fully understood, appropriately managed and complied with when planning projects, developing materials, executing projects and contracting vendors
• Maintain in the highest standards of ethics, quality, compliance and accountability: compulsory training must be completed on time, she/he should act in accordance with the Quality & Compliance Core Objective, and help others do the same when there is an opportunity.
• Interacts with a network of KOLs and key stakeholders to build and monitor company/ brand loyalty.

Requirements (knowledge, education, skills):

• University degree in a relevant field (e.g. economics, business, life sciences, preferably with major in marketing)
• Minimum 6 years years experience in commercial marketing management within pharmaceutical business
• Proven experience in using Omni channel engagement and digital savvy
• Proven track record in orchestrating cross-functional teams in a competitive environment
• Knowledge of particular TA portfolio will be additional asset
• Experience in commercial management of specialty products that are used in hospital market (e.g. Oncology, hematology, immunology)
• High level of project management
• Demonstrated leadership abilities, strong empathy and interpersonal skills, excellent communication skills
• Strategic thinking and understanding of the self contribution to the overall business success at the local and regional level
• Resistance to stress and difficult situations, ability to structurally solve problems
• Courage to stand alone on ideas/opinions which differ from others
• Persistence in the face of obstacles or challenges
• High level of ethical standards in business
• Native Proficiency in local language and fluent English knowledge of both spoken and written
• Availability for frequent travel in Poland and abroad