Essential Job Duties and Responsibilities:

• Develop Marketing Strategy: Create and execute a comprehensive marketing strategy that aligns with the company's goals and objectives
• Product Positioning: Define and refine the positioning of the equipment in the market, highlighting its unique features and benefits
• Market Research: Conduct market research to understand customer needs, industry trends, and competitors to inform marketing strategies
• Campaign Planning: Plan and oversee marketing campaigns, including digital advertising, content marketing, email marketing, and social media efforts
• Content Creation: development of marketing materials, including brochures, product manuals, videos, social media and website content
• Sales Support: Collaborate with the sales team to provide them with the necessary tools and materials to promote and sell the equipment effectively
• Brand Management: Maintain and strengthen the company's brand identity, ensuring consistency across all marketing channels
• Analytics and Reporting: Monitor and analyze marketing performance metrics to evaluate the effectiveness of campaigns and make data-driven decisions
• Trade Shows and Events: Coordinate participation in industry trade shows and events to showcase the equipment and build relationships with customers and partners.
• Partnership Development: Identify and establish partnerships or collaborations with other organizations to expand market reach
• Regulatory Compliance: Ensure that all marketing activities comply with relevant industry regulations and standards
• Customer Engagement: Foster strong relationships with existing customers through customer loyalty programs and ongoing communication
• Innovation: Stay updated on industry advancements and technologies to identify opportunities for product improvements and innovation

Position Requirements:

• Bachelor’s degree in marketing, Business Administration, or a related field, required
• Master’s degree, preferred
• Minimum of 3 years of marketing experience
• Understanding of marketing internationally
• Proven experience in marketing, preferably with a focus on industrial or manufacturing sectors
• A can-do attitude to create ongoing social media material
• Knowledge of equipment manufacturing processes and industry trends is a significant advantage
• Experience with HubSpot CRM for marketing, sales, and service
• Excellent written and verbal communication skills
• Ability to create compelling marketing materials and presentations
• Strong interpersonal and negotiation skills for building partnerships and collaborations
• Ability to track and measure the ROI of marketing campaigns
• Proficiency in marketing software, analytics tools, and Microsoft Office Suite

Pay Transparency

Anticipated salary range: $70, 000 - $80, 000 depending of level of previous experience.

Benefits of Employment

In addition to excellent career growth opportunities, Federal Signal Corporation offers a wide array of benefits including bonus potential, insurance (life, medical, dental, vision), paid holidays, paid vacation, employer sponsored Health Savings Account (HSA), and 401(k) with matching contributions. We provide our employees with a smoke-free, drug-free workplace.

About Mark Rite Lines Equipment Company, a subsidiary of Federal Signal

Mark Rite Lines Equipment Company is a leader in the design and manufacturing of high-quality pavement marking equipment, specializing in the production of road striping and maintenance machinery. We serve a wide array of clients, including government agencies, private contractors, and municipalities, providing innovative solutions that enhance roadway safety and operational efficiency. Our commitment to quality, safety, and service excellence has earned us a reputation as a trusted partner in the industry

About Federal Signal:

Federal Signal Corporation (NYSE: FSS) provides products and services to protect people and our planet. Founded in 1901, Federal Signal is a leading global designer and manufacturer of products and total solutions that serve municipal, governmental, industrial and commercial customers. Headquartered in Downers Grove, IL, with manufacturing facilities worldwide, the Company operates two groups: Environmental Solutions and Safety and Security Systems. For more information on Federal Signal, visit: www.federalsignal.com.

The Company is an equal opportunity employer. Qualified applicants will not be discriminated against on the basis of, and will receive consideration for employment without regard to, race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, status as a protected veteran, or any other protected category, characteristic, or trait under applicable law. If you require reasonable accommodation in the application process, contact Human Resources at HR@federalsignal.com. All other applications must be submitted online.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.