Director of Sales

Sand Hospitality | Full-Time | Exempt | Hotel Sales Leadership

ABOUT SAND HOSPITALITY

Sand Hospitality, a division of Sand Companies, Inc., is a trusted hotel management and development organization operating branded hotels across the Midwest. We are committed to delivering exceptional guest experiences, strong financial performance, and meaningful career growth opportunities for our team members. As part of a fast-growing hospitality portfolio, you will join a company that values innovation, integrity, and a people-first leadership culture.

JOB SUMMARY

Sand Hospitality is seeking a dynamic, driven, and relationship-focused Director of Sales to lead all sales and revenue-generating initiatives for our Hotel. This strategic leadership role is responsible for cultivating business across key market segments—including corporate, group, SMERF, government, sports, and travel trade—while elevating the hotel’s presence in the community and region.

As a key member of the hotel’s leadership team, you will design and execute effective sales strategies, strengthen partnerships with local and regional businesses, negotiate high-value group and corporate accounts, and work closely with the General Manager and Revenue Management to ensure the hotel consistently meets and exceeds its annual revenue goals.

WHAT MAKES THIS ROLE EXCITING

• Part of the Sand Hospitality portfolio, offering future advancement within a growing organization
• Strong base of existing business with significant potential for new account development
• Autonomy to build and implement your own sales strategies
• Supportive ownership, strong operational collaboration, and modern sales tools
• A respected brand with global recognition and robust sales/marketing resources
• The opportunity to directly influence revenue performance and career growth

SKILLS & KNOWLEDGE

• Proven ability to provide exceptional guest and client service with a polished, professional presence
• Strong time-management skills with the ability to prioritize, drive deadlines, and operate independently
• Excellent organization and ability to manage multiple accounts and projects simultaneously
• Strong written and verbal communication skills, including proposal writing and business correspondence
• Outstanding relationship-builder with a consultative, client-focused sales approach
• Leadership ability with demonstrated success in coaching and developing others (as applicable)
• Working knowledge of hotel operations, revenue management principles, and CRM/sales software
• High school diploma or equivalent required; associate or bachelor’s degree preferred
• Minimum two years of experience in hotel/hospitality, business development, or related field
• Hotel sales experience strongly preferred

ESSENTIAL FUNCTIONS

• Represent Sand Hospitality and the Hotel with professionalism and exceptional service
• Develop and execute a comprehensive sales strategy to increase revenue across targeted segments
• Identify, research, prospect, qualify, and secure new corporate, group, SMERF, and negotiated business
• Conduct outside sales calls, prospecting activity, client visits, trade shows, and networking events
• Produce customized proposals, contracts, and presentations that position the hotel competitively
• Partner with the General Manager and Revenue Management to drive revenue optimization and yield strategies
• Manage room blocks, group contracts, and meeting space to maximize profitability
• Develop targeted marketing initiatives leveraging digital marketing, brand resources, and local partnerships
• Maintain accurate CRM records for leads, accounts, and production activity
• Conduct compelling hotel tours and presentations that highlight the Holiday Inn brand and amenities
• Communicate booking details and client requirements to operations to ensure flawless service delivery
• Follow up on all booked business to ensure satisfaction, encourage repeat business, and expand partnerships
• Participate in local business, chamber, sports, and tourism activities to strengthen hotel visibility
• Monitor competitive set activity and adjust strategies to capture emerging opportunities
• Prepare weekly, monthly, and annual sales reports, forecasts, and production analyses
• Collaborate with hotel leadership to support a unified, guest-focused service culture
• Perform additional duties and special projects as assigned

TOTAL REWARDS

This full-time, exempt position offers an estimated pay range of $65000 - $70000 annually, based on job-related experience, skills, and qualifications.

Sand Hospitality offers a competitive and comprehensive benefits package including:

• Medical insurance for just $50 per month, with highly discounted dependent coverage
• Dental and vision insurance
• Company-paid life insurance
• Short-term and long-term disability coverage
• Optional voluntary life and AD& D
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
• Generous Paid Time Off (PTO)
• Competitive 401(k) plan with company participation
• Free financial advisor services
• Additional wellness and employee support programs

This role typically requires 40+ hours per week, including some nights and weekends based on business demands.

Join Sand Hospitality and experience a workplace that invests in your success, rewards your expertise, and supports your career at every stage.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.