Sr. Engagement Strategy Specialist

Overview

Do you love finding innovative ways to bring brand strategies to life ? Using consumer insights to connect with audiences in a meaningful way ? How about working for a cooperative striving tirelessly to improve food security for the planet ?

The Land O'Lakes Brand Engagement Team is looking for a Senior Engagement Strateg y Specialist . This individual will lead audience-first, cross-channel engagement planning to inspire those audiences and drive business results . A critical component of this role will be paid media expertise, as this person will also serve as the primary leader of our paid media investments with our media agencies.

Key Responsibilities

• Engagement Planning : Develop and execute strategic engagement plans that prioritize the audience's perspective, ensuring that all campaigns are aligned with consumer insights and behaviors.

• Cross -Channel Strategy : Drive an integrated consumer experience through a holistic omni-channel strategy that optimizes and delivers intended results.

• Collaboration with Media & Agencies : Serve as the primary point of contact for our media partners and agencies, managing day-to-day relationships and ensuring seamless execution of media investment s & strategies .

• Innovation and Optimization : Stay at the forefront of marketing and media solutions, bringing innovative concepts to meet business objectives and organizational goals.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

• Experience: Minimum of 5 years of experience in engagement strategy, brand management, or a related role within a marketing or media agency environment.

• Industry Expertise: Strong understanding of consumer behavior, cross-channel marketing strategies and standard media platforms & tools, notably regarding search & social.

• Communication: Excellent communication and relationship-building skills, and the ability to build support for and defend recommendations.

• Resourceful Nature: When something needs to get done, you always find a way to make it happen while balancing multiple projects with tight deadlines

• Analytic Mindset: A mind for translating data into meaningful business insights and strategy

• Creative Thinker: A passion for innovation and staying ahead of industry trends.

• Bold Collaborator: Demonstrated ability to build consensus and partnership across a range of key stakeholders and internal peers in a matrixed organization, including analytics teams, brand strategy & creative teams, public relations teams and deep subject matter experts.

About the Brand and Omni-Channel Engagement Team

The Brand and Omni-Channel Engagement team is our engagement group that drives an integrated consumer experience through a holistic omni-channel strategy that optimizes and delivers intended results.

• Brand Experience and Engagement: Defines our consumer activation strategies across channel touchpoints, by identifying audiences and scaling solutions to drive behaviors. Drives and executes strategies within paid and owned space that deliver against an integrated omni-channel experience and optimizes our enterprise scale; stays on leading edge of marketing and media solutions and brings forth innovative concepts to meet business objectives and organizational goals.

• Community Strategy & Development (Consumer PR & Influencer): Creates and maintains deep customer intimacy that translates meaningful planned and opportunistic earned engagement/activation, including influencer partnerships, vlogs, branded experiential events, shows, and sponsorships.

• E-Commerce / Shopper: Defines and delivers best-in-class e-commerce experiences that drive portfolio and business growth.

• Experience Enablement: Delivers best-in-class 1: 1 and many experiences through owned channels that drive portfolio and business growth.

Join our team to revolutionize the consumer experience and drive impactful engagement through innovative and audience-centric strategies.

The salary range for this role is $91, 120 - $136, 680

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.