Business Development Manager - BinTrac

Business Development Manager POSITION SUMMARY This position may be located in either Mankato, Minnesota or Lincoln, Nebraska. The Business Development Manager is responsible for leading all sales and business development activities for the BinTrac product line. This role will drive revenue growth through direct customer engagement, strategic market development, and effective management of the distributor network. The Business Development Manager serves as the commercial leader for the BinTrac brand, developing and executing growth strategies, strengthening channel partnerships, identifying new market opportunities, and ensuring distributors are equipped to successfully grow sales within their territories. The ideal candidate combines strong sales leadership skills with experience managing channel partners, distributors, and strategic accounts within agricultural technology, industrial instrumentation, monitoring systems, or industries related to livestock/poultry and feed distribution. Key Responsibilities Sales Growth & Business Development Develop and execute annual sales strategies to achieve revenue, margin, and market share objectives for the BinTrac product portfolio.Identify and pursue new business opportunities across existing and emerging markets.Manage key customer relationships and strategic accounts.Generate qualified sales opportunities through prospecting, networking, trade shows, industry associations, and direct outreach.Lead sales forecasting and pipeline management activities.Collaborate with marketing to develop campaigns, product positioning, and lead generation programs.Monitor market trends, customer needs, and competitive activity to identify opportunities for growth. Distributor & Channel Management Manage and strengthen relationships with BinTrac distributors and channel partners.Evaluate distributor performance against established sales goals and growth objectives.Recruit, onboard, and develop new distribution partners in targeted regions.Conduct regular business reviews with distributors to monitor performance, identify opportunities, and resolve challenges.Provide sales training, product knowledge, and commercial support to distributor organizations.Work with distributors to establish territory plans, sales goals, and growth initiatives.Ensure distributors maintain appropriate inventory levels and customer service standards. Strategic Planning Develop annual business plans and long-term growth strategies for the BinTrac product line.Identify new markets, applications, and customer segments for expansion.Provide market intelligence and customer feedback to product management and leadership teams.Participate in new product planning, launch strategies, and commercialization efforts.Recommend pricing, promotional programs, and channel strategies that support growth objectives. Customer Relationship Management Build trusted relationships with end users, channel partners, and key industry stakeholders.Serve as the primary commercial representative for the BinTrac brand.Resolve customer issues and coordinate support resources when required.Maintain accurate records of opportunities, customer interactions, and sales activity within CRM systems. Cross-Functional Leadership Collaborate with engineering, operations, customer service, and marketing teams to support customer success.Coordinate product training and technical support resources for distributors and customers.Support trade shows, customer demonstrations, and industry events.Communicate market feedback to ensure product improvements align with customer needs. Qualifications Required Bachelor's degree in Business, Marketing, Agriculture, Engineering, or a related field; equivalent experience may be considered.5+ years of business development, sales, channel management, or related commercial leadership experience.Demonstrated success growing revenue through distributor or dealer networks.Strong negotiation, presentation, and relationship management skills.Experience developing and executing strategic sales plans.Ability to travel approximately 30-50% as needed to support distributors, customers, and industry events.Proficiency with CRM platforms and Microsoft Office applications. Preferred Experience in agricultural technology, precision agriculture, grain handling, feed management, livestock production, industrial monitoring, weighing systems, or IoT-based solutions.Experience managing independent distributors, manufacturer representative organizations, or dealer networks.Familiarity with grain storage, livestock feeding operations, feed mills, or agricultural equipment markets. Key Competencies Strategic thinkingBusiness developmentChannel partner managementSales leadershipCustomer relationship managementNegotiation and influencingMarket analysisTerritory developmentCommunication and presentation skillsResults orientation Performance Metrics Success in this position will be measured by: Revenue growth of the BinTrac product lineDistributor sales performance and engagementNew distributor recruitment and developmentNew customer acquisitionMarket share growthGross margin performanceForecast accuracyCustomer satisfaction and retentionPipeline development and conversion rates Reporting Structure Reports To: Chief Executive Officer or Vice President of Sales Position Impact This position serves as the commercial leader of the BinTrac business and is responsible for expanding market presence, strengthening distributor relationships, and driving sustainable revenue growth. The successful candidate will play a critical role in establishing BinTrac as a leading solution within its target markets while delivering profitable growth for the organization. HerdStar LLC is a subsidiary of BinMaster Sensors and Technologies LLC and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. HerdStar utilizes EVerify. F-720001