Senior Marketer
Posted:
Sunday, 03 August 2025
Valid Thru:
Tuesday, 02 September 2025
Index Requested on:
08/03/2025 07:34:57
Indexed on:
08/03/2025 07:34:57
Location:
Minneapolis, MN, 55401, US
Industry:
Advertising and Public Relations
Occupational Category:
13-0000.00 - Business and Financial Operations
Type of Employment: FULL_TIME
Be The Match is hiring!
Description:
Job DescriptionThe Senior Marketer role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP. You will serve as the lead team member on a growing B2B business line called Pathways to Transplant, driving impactful marketing lead gen programs that cultivate deeper relationships with our hematology/oncology partners and elevating awareness for our critical services in bone marrow transplant (BMT) referral.
ResponsibilitiesThe Senior Marketer role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP. You will serve as the lead team member on a growing B2B business line called Pathways to Transplant, driving impactful marketing lead gen programs that cultivate deeper relationships with our hematology/oncology partners and elevating awareness for our critical services in bone marrow transplant (BMT) referral.
QualificationsKnowledge of:
- Product marketing best practices, including the flow of organizational strategies into Go-To-Market plans
- Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned)
- Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like
- Lead gen/lead nurture, including the facilitation of these actions through a customer relationship management (CRM) platform experience - Salesforce and Pardot preferred
- Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members
- Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization
- Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel
Ability to:
- Take market research and turn it into marketing actions
- Informally lead down and across through team building/mentoring-while also leading up, providing constructive feedback, and presenting to Executive and Senior Leadership on key business decision and direction-setting
- Leverage best practices, processes and procedures with an understanding of organizational impact and creating an experience for NMDP partners that improves our Customer Engagement Index score year-over-year
- Present to-and receive feedback from-the C suite, executive leadership, and senior leadership
- Learn NMDP's key constituents, our affiliated audiences, and the bone marrow BMT industry at large
Education and/or Experience:
- Bachelor's degree in marketing or related field.
- 7+ years of experience in a marketing role with experience leading cross-functional project teams
- 5+ years of experience executing lead generation, sales, or business development principles within a marketing plan
PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)
- Master's degree in Marketing or related field
- Experience in medical/healthcare/scientific marketing
Responsibilities:
Please review the job description.
Educational requirements:
Desired Skills:
Please see the job description for required or recommended skills.
Benefits:
Please see the job description for benefits.
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