Johnson & Johnson is currently looking for a Product Manager Hematology that will be responsible for all the marketing initiatives, directly reporting to the Business Unit Head.

The Prodct Manager Hematology will be in charge of:

• Contributing to the overall development of a local brand strategy defining a Marketing Plan;
• Actively participating to CVT (Country Value Team) bringing valuable contribution, in order to maximize the business opportunity and anticipate and clarify eventual local barriers;
• Leveraging on the patient journey to identifies the value pools and bring solutions
• Identifying “place in therapy” in which the brand should add Value;
• Developing promotional materials in alignment with EMEA strategies;
• Analyzing market trends and identifies opportunities and threats;
• Developing marketing strategies using traditional and web communication tools;
• Identifying motivational drivers and barriers per stakeholder group with a clear understanding of external environment and competitive dynamics;
• Engaging with stakeholder groups with targeted messages through different interaction channels;
• Interacting with Field Force to deeply understand customer needs and provides solutions;
• Relationship with key opinion leaders;
• Contributing in the planning of product plans;
• Ensuring the usage of CRM system to communicate with clients and to promote our product.