Main responsibilities.

• Manage Brand and Marketing Communication for Lauritz Knudsen Brand
• Lead creative development for a variety of campaigns to motivate the target audience to "get inspired" and "take action":
• Conceptualise campaigns with an end-to-end execution in mind.
• Manages all marketing programs around key campaigns, which include social, advertising, print, and promotions.
• Strategies and continuously improve the existing campaigns to deliver more. Drive innovation in communication and execution.
• Manage and execute the integrated communication plan based on marketing guidelines and business objectives.
• Lead engagement initiatives across markets and personas: digital and physical events, programs, and drive MAU (monthly active users) target achievement.
• Manage the offline and online branding activities in rural and metros.
• Lead generation through online and offline source mediums; funnel construct and nurturing, and sales enablement and support for enterprise sales' requirements.
• Continuously measure and report KPI and ROI of all activities and programs carried out, based on ROI outcome, and drive spend optimisation.
• Analyse brand positioning and consumer insights - have experience in managing brand health research for brands and have worked with external agencies.
• Translate brand elements into plans and go-to-market strategies.
• Monitor market trends, research consumer markets and competitors' activities.

MICA, MBA, FULL TIME

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150 000+ employees in 100+ countries
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