Description

Kenvue is currently recruiting for:

Media Excellence Manager

This position reports into Head - CXO and is based at Mumbai, India

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22, 000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here .

Role reports to : Head CXO

Location : Mumbai

What you will do

The Media Excellence Manager is responsible for leading the development and implementation of integrated media and content strategies to maximize audience engagement, campaign effectiveness, and ROI. This role will be implementing and optimizing media campaigns across various platforms and will focus on activation, monitoring, and performance analysis to ensure effective media deployment and maximum ROI.

Key Responsibilities :

• Develop Audience Strategy by gathering insights, identifying category drivers, and defining Category Entry Points (CEPs) and buyer personas for effective activation.

• Optimize media investments to maximize reach and ROI across states, markets, and channels

• Implement full funnel execution across TV, Digital, Influencers, E-commerce, Total Search (SEM, SEO, Retail, AI), and leverage platform-native opportunities.

• Monitor campaign performance against planned metrics, including reach, impressions, engagement, and ROI.

• Continuously optimize campaigns by identifying improvement areas and adjusting targeting, creative, or placements and ensure the deployment of media on the highest-performing assets for maximum efficiency

• Prepare detailed reports with insights and actionable recommendations to inform future strategies.

• Track and analyze influencer performance metrics to optimize ROI and improve campaign effectiveness.

• Supervise media buying processes and negotiate value-added deals to drive Working Media (WM) efficiency.

• Lead "Win @Ecom" initiatives by integrating offsite support with onsite execution to strengthen the performance model.

• Oversee end-to-end process management, including planning policies, execution guardrails, SLAs, SOPs, and Ways of Working (WoW) between brand teams and agency partners

What we are looking for

Required Qualifications

• Proven experience in media strategy, planning, execution and optimization across various channels

• Expertise in audience insights, data analysis, influencer campaigns, and content management.

• Familiarity with the latest tools, platforms, and media trends.

• Strong communication, collaboration, and stakeholder management abilities.

Desired Qualifications

• Strategic thinking with a data-driven approach.

• Creativity and adaptability in a dynamic media and influencer landscape

• Results-oriented mindset with a focus on engagement and ROI

What's in it for you

• Competitive Benefit Package*

• Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!

• Learning & Development Opportunities

• Employee Resource Groups

• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.