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Job Description:

• Formulate and drive long & short-term strategy for the knee implant brand to achieve business plan and growth aspirations.
• Work closely with product portfolio team to develop overall strategy and long-range plan
• Successfully plan and launch Brand (implant and instrument) extensions aligned to Long term strategy.
• Enable sales team through creative/relevant consumer and orthopedic surgeon marketing campaigns and patient awareness campaigns
• Conceptualize and implement surgeon campaigns to drive awareness and usage continuum in market.
• Identify and create a network of KOLs and engage with them to build strategic relationships to drive trauma brand objectives.
• Drive and achieve Net Sales and Profit (Marketing Contribution) objectives for the given brands.
• Implement portfolio management strategy with resource allocation, pricing, product mix, product rationalization, promotion, forecasting, channel strategies, etc.
• Partner with global supply chain to ensure availability of all products at all times.
• Partner with regional and global teams for launch, support and impactful planning.
• Education:
• You will have a total experience of 4-10 years
• Experience in medical device marketing is preferred
• Experience in joint replacement sales and marketing is preferred
• Experience in digital marketing including direct to patient campaigns is desirable
• Orthopedic healthcare industry knowledge and experience is preferred

• Experience and Skills:

• You will be experienced in handling HCP KOLs
• You will be experienced in driving Non Clinical Stakeholder engagement, Patient Awareness initiatives and conducting Advisory Boards