ABOUT THE ROLE AND OUR TEAM:

The creative and discerning Content Strategy Senior Associate will amplify the performance of editorial articles using established (but evolving) best practices alongside seasoned judgment. You will bring a passion for improving user experience and bettering business efficacy, which you will channel into boosting the helpfulness and visibility of content. You will join a team committed to delivering reader satisfaction that inspires educated action. This role reports to the Director of Content Strategy. Please note: This is not a writing role.

RESPONSIBILITIES:

• You are responsible for delivering comprehensive strategy outlines that inform assignment execution; these include topic keyword research, content metadata, article structure guidelines and other relevant notes
• You help identify, then carefully manage the strategy of, at least 30 assignments per month
• You create strategic article templates that can be easily applied to content series for batch assigning
• You comfortably and directly work with writers, including freelance contributors, to complete assignments on schedule
• Additionally, you tackle miscellaneous special projects, providing research and your professional perspective, as well as operational assistance. This may include developing and owning new, innovative content strategies
• Your assignments and projects span multiple content categories and subjects, from wedding planning etiquette and shopping inspiration to relationship advice
• You analyze content and present results to inspire future strategy
• You primarily support The Knot digital content and focus on article updates, but you can pivot as needed
• You constantly consider multiple goals- including article traffic and engagement-to make calculated decisions or recommendations
• You regularly work independently and take ownership of outcomes
• You are an integrated member of the marketing team, which includes working standard hours, attending relevant meetings, and daily use of tools like Google Workspace and Slack

SUCCESSFUL CANDIDATES HAVE:

• 1-3 years of experience in content strategy, content marketing or SEO-driven content optimization.
• A foundational understanding of SEO principles and best practices for improving existing articles.
• Familiarity with content marketing and affiliate (commerce) content strategies.
• Basic experience with SEO tools such as Semrush, Google Analytics, or similar platforms to analyze content performance.
• Strong time management and communication skills, with a proactive approach to problem-solving.
• A collaborative and eager-to-learn mindset, with a passion for high-quality digital content.
• The ability to consider multiple perspectives, including reader experience, business goals, and brand voice.
• The adaptability to focus on similar content for extended periods while staying detail-oriented.

This role is a great opportunity for a junior content strategist or editor looking to deepen their SEO knowledge and contribute to impactful content strategies within a dynamic team