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Job Description:

Johnson & Johnson MedTech | Orthopaedics are looking for a Marketing Manager - Primary Knee.

Role Purpose:

As we transform to a MedTech organisation, the Marketing Manager will play the leading role in shaping our strategy, and providing the clarity and direction required to ensure all parts of our business are aligned behind UK & Ireland Strategy. Through their leadership, the marketing team will enable and empower us all to move from product to value, and push to pull engagement by optimising a true Omnichannel approach. By extending the reach of our products and services we will treat more patients, earlier in their illness, with the most advanced interventions and to the highest standards of care and efficiency. This is all in service of our promise to make meaningful improvement to the trajectory of human health.

This requires us to lean in to the development of clear, compelling value propositions defined by customer insight. To communicate these value propositions through engaging content delivered with the mix of channels and frequency that our customers desire. Segmenting far more closely than the simple category level to identify clear personas and care abouts will be critical to the role of the Fast Forward marketeer, with a specific focus on the areas where our products and services can deliver the most value and leveraging the breadth of what MedTech UK & Ireland has to offer. All of this requires seamlessly connected data to gather meaningful insight and refine our execution in a cycle of continuous improvement.

Brand/ Product Management

• Be a Specialty & Product Knowledge expert, demonstrating market, healthcare system and customer knowledge.
• Budget planning and ownership of the portfolio financial commitments
• Assist in the development of the platform training content and delivery where relevant
• Act as the UK lead in interactions with relevant EMEA and Global Marketing colleagues
• Support accurate demand forecasting for both existing products and NPIs with the S& OP team

Strategy Development

• Defines business goals, aligned with overall business strategies, to be met through digital engagement activities, defines ROI models
• Secures necessary funding
• Serves as the strategic voice of the customer, elicits internal and external customer input
• Sets priorities, oversees and guides the utilization of digital properties and marketing activities and creates a supportive culture throughout the organization
• Ensures the effective use of resources through consolidation and elimination of organizational barriers
• Regularly reviews analytics and ROI reporting against benchmarks, adjusts resources as necessary
• Development of KOL Advocacy Plan

Launch Excellence

• End to end local ownership of NPIs using LEX principles

KOL Management

• Owns the KOL plan for the product groups
• Reviews current and future KOL capabilities and needs for the business strategy
• Selects the right ambassador/influencer match for each strategy and Prof Ed
• Attract, onboard, and manage day-to-day relationships with Key Opinion Leaders (KOLs)
• Reach out, manage and negotiate with influencers, KOL’s, and agencies
• Build long term relationships with valuable KOLs
• Monitor and steer campaign budgets and make sure set campaign targets are met
• Monitor and optimise each KOLs performance
• Keep abreast of emerging trends, technologies and KOLs