Email Marketing Specialist

Email Marketing Specialist The Email Marketing Specialist plays a key role in growing business by leading email marketing initiatives that strengthen customer engagement, retention, and revenue. This position owns the planning, execution, reporting, and optimization of promotional and automated email campaigns while using customer insights and marketing data to continually improve performance. Working closely with the marketing team, this role also supports ecommerce marketing, promotional planning, and integrated digital campaigns to ensure a consistent customer experience across every digital touchpoint. Key Responsibilities: Email Marketing Strategy & Execution Own the email marketing calendar, including promotional campaigns, product launches, evergreen messaging, A/B testing, seasonal campaigns, and brand storytelling. Write and edit customer-facing email copy while maintaining DRI DUCK's brand voice. Build, schedule, test, and deploy email campaigns within Klaviyo and MailChimp. Coordinate creative requests, approvals, and project timelines using Wrike or other project management tools. Review email creative, copy, links, segmentation, promotional details, and rendering across devices to ensure quality and brand consistency. Collaborate with internal stakeholders to execute campaigns accurately and on schedule. Stay informed on email marketing best practices, customer engagement trends, and lifecycle marketing strategies. Lifecycle Marketing & Customer Retention Manage and optimize automated customer journeys including welcome series, browse abandonment, cart abandonment, post-purchase, win-back, product education, and customer retention flows. Develop audience segmentation strategies based on customer behavior, purchase history, engagement, and other first-party data. Recommend personalization opportunities that improve customer experience and campaign performance. Monitor list health, deliverability, engagement, unsubscribe rates, and customer lifecycle metrics. Identify opportunities to improve customer retention, repeat purchases, and customer lifetime value. Reporting, Analytics & Optimization Prepare and present monthly performance reports for email marketing initiatives. Monitor and analyze key performance indicators including open rate, click-through rate, conversion rate, revenue, list growth, deliverability, and customer retention. Identify trends, opportunities, and performance insights that improve future campaigns. Cross-Channel Marketing Support and Operations Assist with promotional planning and campaign execution across email, website, paid media, and social media. Provide support across the marketing department during product launches, seasonal campaigns, and high-priority business initiatives. Collaborate closely with marketing, creative, ecommerce, customer experience, and agency partners to ensure successful campaign execution.