Marketing Manager – Immunology IVD

Job Requirements

Job Description

Job Title: Marketing Manager - Immunology

Location: Bangalore, India (National Role)
Reporting To: Head of Marketing, Zone India
Company: Siemens Healthineers

Role Overview

The Marketing Manager - Immunology & Integrated Solutions is a strategic leadership role responsible for the commercial, technical, and business success of the company's Immunology analyzers, immunoassay portfolio, and integrated Biochemistry-Immunology platform solutions across India.

The role responsible for driving portfolio growth, market development, new product launches, lifecycle management, and customer engagement. The position works closely with Sales, Marketing, Manufacturing, Regulatory Affairs, Finance, Technical Services & Development (TSD), and IT teams to ensure successful commercialization, operational excellence, customer satisfaction, and sustainable profitability.

The ideal candidate will combine strong marketing and business leadership capabilities with a deep understanding of Immunology diagnostics, laboratory workflows, and integrated automation solutions.

Key Responsibilities

1. Business Leadership

• Own complete responsibility for the Immunology and Integrated Solutions portfolio.
• Drive revenue growth, market share expansion, and profitability across product lines.
• Develop pricing strategies, business plans, demand forecasts, and margin improvement initiatives.
• Conduct periodic business reviews with leadership and monitor portfolio performance.
• Identify opportunities for menu expansion, installed-base growth, reagent utilization enhancement, and cost optimization.
• Develop long-term portfolio strategy aligned with market trends and customer needs.

2. Product Management & Launch Leadership

• Lead end-to-end launch and commercialization of:
  • Immunology analyzers
  • Immunoassay reagent menus
  • Integrated Biochemistry-Immunology systems
  • Automation and workflow solutions
• Develop and execute comprehensive launch plans covering:
  • Regulatory and quality readiness
  • Supply chain and inventory planning
  • Go-to-market strategy
  • Sales enablement programs
  • Application and product training
  • Marketing campaigns and customer engagement activities
• Track launch KPIs and ensure successful market adoption and business growth.

3. Mandatory Technical & Clinical Expertise

The candidate must possess strong technical expertise in:

• Immunology and Chemiluminescence Immunoassay (CLIA) technologies
• Automated Immunology analyzers and assay platforms
• Integrated Biochemistry-Immunology solutions
• High-throughput laboratory automation and workflow optimization
• Specialized immunology assays including:
  • Thyroid markers
  • Fertility and reproductive hormones
  • Tumor markers
  • Cardiac markers
  • Bone metabolism markers
  • Infectious disease markers
  • Autoimmune markers
  • Vitamin and anemia markers

Additionally, the candidate should demonstrate strong understanding of:

• Pre-analytical, analytical, and post-analytical laboratory workflows
• Assay validation and verification protocols
• Calibration and quality control management
• Method correlation studies and analytical performance evaluation
• NABL, CAP, ISO 15189 and laboratory accreditation requirements
• Regulatory compliance and audit preparedness
• Laboratory productivity and efficiency metrics
• Clinical utility and positioning of immunology assays

The role requires providing technical leadership during:

• Key customer interactions
• Product evaluations
• Scientific discussions
• KOL engagements
• Product demonstrations
• Strategic sales opportunities

4. Marketing & Commercial Excellence

• Develop strategic marketing plans for Immunology and Integrated Solutions.
• Build differentiated positioning and value propositions against competitive platforms.
• Design and execute:
  • Product campaigns
  • Market development programs
  • Digital marketing initiatives
  • Scientific marketing activities
  • Customer education programs
• Develop sales tools, competitive intelligence reports, marketing collateral, and promotional content.
• Monitor market trends, customer needs, and competitive activity to identify growth opportunities.
• Support national sales teams in achieving business objectives.

5. Cross-Functional Leadership

• Act as the central leader for all Immunology and Integrated Solutions initiatives.
• Collaborate closely with:
  • Field sales and application teams for menu expansion and innovation roadmap
  • Regulatory and Quality teams for compliance
  • Manufacturing for supply planning and cost optimization
  • Sales teams for market development
  • Marketing teams for brand and portfolio growth
  • Finance for forecasting and profitability management
  • Technical service team for installation excellence and customer support
• Influence stakeholders across a matrix organization while maintaining a strong focus on outcomes and execution.

6. Market & Customer Engagement

• Develop deep understanding of:
  • Standalone diagnostic laboratories
  • Hospital laboratories
  • Corporate laboratory chains
  • Specialty diagnostic centers
  • Institutions of National Importance
• Build relationships with:
  • Key Opinion Leaders (KOLs)
  • Laboratory Directors
  • Pathologists
  • Clinical Biochemists
  • Procurement stakeholders
• Gather market insights and customer feedback to drive portfolio improvements and strategic initiatives.
• Represent the company at conferences, workshops, scientific meetings, and industry events.

Critical Competencies

• Strong strategic marketing and product management capability
• Excellent communication and presentation skills
• Strong scientific and commercial acumen
• Exceptional stakeholder management and collaboration skills
• Gentle yet firm leadership style with strong execution focus
• High ownership, accountability, and business orientation
• Strong analytical and financial management capability
• Ability to simplify complex scientific concepts for commercial audiences
• Data-driven decision-making and problem-solving skills

Qualifications & Experience

Education

• Bachelor's degree in Life Sciences, Biotechnology, Biochemistry, Biomedical Engineering, Pharmacy, or related field.
• MBA in Marketing or equivalent management qualification preferred.

Experience

• 8-10+ years of experience in the IVD/Diagnostics industry.
• Significant experience in:
  • Immunology/CLIA diagnostic solutions
  • Product marketing and portfolio management
  • Laboratory diagnostics and workflow solutions
  • Integrated Biochemistry-Immunology systems
  • Strategic marketing and commercialization

Mandatory Exposure

• Immunology analyzers and immunoassay technologies
• IVD market dynamics and competitive landscape
• Product launch and lifecycle management
• National-level marketing and product management responsibilities
• Laboratory automation and digital connectivity solutions
• P& L management and business planning

Preferred Experience

• Experience working with accredited laboratories (NABL/CAP/ISO 15189)
• Exposure to national diagnostic chains and hospital networks
• Experience managing integrated laboratory solutions and automation portfolios

Success Metrics

• Revenue growth and market share expansion
• Achievement of portfolio profitability targets
• Successful launch and adoption of new products
• Growth of active installed base
• Reagent utilization and recurring revenue growth
• Customer satisfaction and retention
• Strength of competitive positioning and market leadership
• Cross-functional execution effectiveness