General Manager - Clinical Marketing, Lab Solutions

Job Requirements

General Manager - Clinical Marketing

Job Description

• Job Title: General Manager - Clinical Marketing

• Company: Siemens Healthineers

• Division: Lab Solutions, Zone India

• Location: Bangalore, India

• Reporting To: Head of Marketing, Zone India

Role Overview: The General Manger - Clinical Marketing drives clinical marketing initiatives, scientific engagement, and evidence-based adoption of Siemens Healthineers solutions. The role strengthens clinical advocacy through collaboration with Product Managers, Sales, and cross-functional teams to facilitate relevant expert engagements and scientific exchange. It translates clinical evidence and customer insights into impactful content, training, and initiatives that address clinical needs and support business priorities.

The ideal candidate will be strong in medical / clinical knowledge especially in the segments of in-vitro diagnosticsrelated to chemistry, immunology, hematology, laboratory workflows, and integrated automation solutions. Leveraging clinical knowledge for communicating scientific value proposition is key.

Key Responsibilities:

Scientific and Clinical Support

• Provide detailed insights into clinical benefits of assays/ markers (e.g., liver, neurology, thyroid, fertility, tumor, ID, special proteins, Down syndrome, etc)

• Develop clinical content: Literature repository, tailored slide decks, FAQs, Digicards

• Market feedback and Innovation: analyzing & relaying critical observations to stakeholders (sales, service, product teams). Facilitate innovative, customer-centric solutions based on real-world clinical challenges/ opportunities

Field Support and Training

•Sales Team clinical trainings, Assay Boot Camps

• Objection handling

• Competition mapping and displacement tools

Disease State Specific Campaigns

•Aligning clinical narratives with business KPIs; e.g., Women's Health Campaign, Liver Fibrosis Campaign, Neurology Biomarkers Campaign

Drive Strategic Sales and Marketing Collaboration

• Support the sales team in technical discussions, problem-solving

• Driving marketing initiatives for focus accounts / assay penetration

• Create market pull for assays across clinical segments by increasing acceptance with KOLs/ decision makers

Clinical Studies, Evidence Generation and Communication

Advocate/ KOL Engagement and Relationship Building

• Facilitate the identification, engagement, and development of clinical advocates and clinical Key Opinion Leaders (KOLs) in collaboration with Product Managers and relevant cross-functional stakeholders

• Presenting clinical evidence summaries highlighting Siemens USPs through opportunities

Participate and support in conferences; clinical congresses, scientific events, clinician engagements

Compliance and Professional Development

• Maintain in-depth knowledge of Siemens products, therapeutic areas, and advancements in the IVD field, ensuring alignment with evolving clinical and technological trends

• Ensure compliance with statutory regulations, internal processes, and ethical standards in all professional engagements

Legal and Ethical Safeguards

• All interactions with KOLs and customers as per applicable statutory requirements, industry guidelines, and company policies to ensure transparency and legal adherence

• Data sharing and insights provided will respect confidentiality agreements and privacy laws

Qualifications & Experience

Education

• MBBS or MD (Preference for Pathology / Biochemistry) OR Master's degree in Life Sciences, Biotechnology, Biochemistry, Biomedical Engineering, Pharmacy, or related field.

Experience

• Minimum 12 years of relevant experience in IVD / Diagnostic industry
• Significant experience in segments of in-vitro diagnosticsrelated to chemistry, immunology, hematology, laboratory workflows, and integrated automation solutions