OEM Leader - Industrial Automation

The SGM - OEM leads end-to-end growth for the OEM business, driving market strategy, segmentation and platforming, commercial policy alignment, channel performance, digital experience, and cross-functional coordination. The role builds and executes OEM marketing plans and multi-horizon growth strategies (AOP/AMSP/3-5 year), partnering with Sales, Category, Marcom, and Global teams to deliver sustained revenue, share, and profitability across Machine Builders, POEMs, Control Panel Builders, Integrators, and IADs.

Key Responsibilities

Market Research, Segmentation & Strategy

• Conduct ongoing market and competitive research; translate insights into actionable strategies.
• Drive OEM segmentation and platforming; ensure platforming accuracy and updates.
• Evolve the OEM coverage model to improve reach, productivity, and profitability.
• Lead BFO OEM data maintenance and governance.

OEM Marketing & Growth Planning

• Build and execute the annual OEM marketing plan (incl. digital) with Marcom.
• Develop and review strategic growth plans (AOP/AMSP/3-5yr) across OEM channels.
• Own OEM commercial policy suitability; support financial modeling (non-pricing role).

Sales & Channel Performance

• Work with Sales to track channel performance and profitability; drive corrective actions.
• Lead sales acquisition automation to improve funnel efficiency.
• Monitor commercial KPIs: order value, cost, margin, EBID, and portfolio mix.

Customer Platforming & Key Account Management

• Improve market transparency across customers, markets, and offers.
• Build, retain, and grow a strong base of OEM Key Accounts; manage pipeline health and global dashboard reporting.

Product & Solution Lifecycle Management

• Support product launches, positioning, lifecycle transitions, competitor analysis, and promotions.
• Ensure customer insights flow to Offer/Category teams.

Digital Experience & Enablement

• Define OEM digital experience needs and partner with DCX for implementation (MySchneider, web, CPQ/CRM/MA tools).
• Coordinate capability-building and training for OEM partners through internal programs.

Cross-Functional & Global Alignment

• Collaborate with Global initiative leaders, OEM Regional Leader, Category, Finance, Marcom, and Operations.
• Drive synergy with other Business Entities with OEM exposure.

Planning, Forecasting & Governance

• Develop the Annual Operating Plan and AMSP.
• Run market estimation, segmentation, growth sector analysis, and sales feedback loops.
• Assess macro/micro-economic factors and adjust plans accordingly.

Key Performance Indicators

• OEM revenue, margin, EBID, and mix improvement.
• Coverage, platforming accuracy, and account penetration.
• Pipeline health, win rate, sales cycle reduction, automation-led acquisition.
• OEM retention, NPS/CSAT, channel profitability.
• Campaign ROI and digital engagement metrics.
• On-time execution of OEM plans and reviews.

Qualifications

• Education: Engineering degree in Electronics/Instrumentation; MBA/PGDM preferred.
• Experience: 15+ years in Sales/Commercial roles; 5+ years leading significant sales teams in industrial automation/OEM.

Technical & Industry Expertise

• Strong understanding of OEM machines, applications, buying criteria, and automation relevance.
• Knowledge of motion and control platforms (servo, drives, controls).
• Experience in product lifecycle, competitive mapping, and value selling.

Core Competencies

• Strategic thinking and strong execution discipline.
• Commercial and channel acumen.
• High collaboration and matrix influencing capability.
• Strong people leadership and customer orientation.
• Experience across Sales and Marketing; digital and data-driven mindset.

What's in it for me?

• Own high-impact initiatives that shape market perception and drive business growth
• Work alongside passionate, collaborative teams committed to excellence
• Grow your career with access to leadership development and learning opportunities
• Enjoy flexible work options designed to support your personal and professional success

Bring your marketing expertise to a team that's ready to make an impact together - apply now!

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Our Total Rewards is our way of saying: We see you and we value you. It's more than just pay and benefits-it's a meaningful investment in you. It is designed to help you perform, grow, feel safe, and elevate your potential. The package helps you care for yourself and your family, plan your future, grow your skills and career, collaborate in an inclusive workplace, and contribute to your community. At Schneider Electric, we're here for what matters most to you. Discover more at our Career Page.

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We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

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€40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries

You must submit an online application to be considered for any position with us. This position will be posted until filled.

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