Wintrust provides community and commercial banking, specialty finance and wealth management services through its 16 bank charters and nine non-bank businesses. Wintrust delivers the sophisticated solutions of a large bank while staying true to the relationship-focused, personalized service of our community banking roots. We serve clients in all 50 states with more than 200 branch banking locations in Illinois, southwestern Florida, northwestern Indiana, west Michigan and southern Wisconsin and commercial banking offices in Chicago, Denver, Milwaukee, Grand Rapids, Mich., and in key branch banking locations throughout Illinois. Our people are the heart of our business and we are proud to rank consistently as a top place to work. Wintrust is a $66 billion financial institution based in Rosemont, Illinois, and listed on the NASDAQ Global Select Market under the symbol “WTFC.”

Wintrust is hiring a Senior Copywriter with financial services marketing experience to be the driving force behind the voice of our brand. The Senior Copywriter will lead the concept and execution of innovative marketing copy for a wide range of briefs while managing and mentoring the team of Marketing Copywriters.

What You'll Do

• Manage, lead, and inspire a team of in-house copywriters, providing a clear vision while fostering growth.
• Develop and maintain the brand's voice standards and messaging strategies to drive brand consistency and evolution across multiple business lines.
• Oversee, edit, and write copy for all lines of business and touchpoints. This role's copy purview is broad and requires the ability to pivot seamlessly between asset types and direct others to do the same.
• Collaborate with cross-functional partners to maintain seamless communication, understand and influence their priorities and goals, and effectively translate creative strategy when required.
• Analyze campaign results to identify performance gaps and collaborate with copywriters to develop targeted solutions.
• Lead brainstorming sessions and participate in strategic planning sessions.
• Persuasively present work and own client interactions at all levels.
• Maintain compliance and brand standards on all marketing materials.
• Manage copywriters’ day-to-day activities, including reviewing their work and providing expert guidance on concepting, writing, editing, and handling feedback.
• Implement a strong performance culture across the copy team while conducting regular performance reviews and providing feedback to optimize individual and team output.
• Keep team and projects on track, taking advantage of our project management system.
• Develop ideas and concepts by staying current with financial services marketing, LOB, and audience trends and platforms, and leading creative ideas and opinions at meetings.
• Explore and recommend new and innovative ways to tell our brand narrative.

Qualifications

• 7+ years’ experience in financial copywriting, preferably in-house.
• 3+ years’ experience leading others and managing a team.
• Portfolio demonstrating smart, brand-building ideas and executions for B2C and B2B campaigns is required.
• A highly conceptual and very organized creative with proven experience in campaign thinking.
• Experience leading a team to work on multiple projects simultaneously, independently managing their schedules, and reliably delivering strong work on time.
• An understanding of the functional and design implications of each character count and turn of phrase.
• Ability to communicate with others and exchange information accurately and effectively.
• Familiarity with AP Style or similar editorial standards; ability to quickly learn and apply our in-house style guide
• Proficient in Microsoft Office, project management platforms (Workfront, Monday), and various marketing and design programs.

Benefits

Medical Insurance • Dental • Vision • Life insurance • Accidental death and dismemberment • Short-term and long-term Disability Insurance • Parental Leave • Employee Assistance Program (EAP) • Traditional and Roth 401(k) with company match • Flexible Spending Account (FSA) • Employee Stock Purchase Plan at 5% discount • Critical Illness Insurance • Accident Insurance • Transportation and Commuting Benefits • Banking Benefits • Pet Insurance

Compensation

The estimated salary range for this role is $90, 000 - $115, 000 along with eligibility to earn an annual bonus. Actual salaries may vary based on several factors, such as a candidate’s qualifications, skills and experience

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From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To build a company that reflects the communities we serve, we believe that fostering a unique and inclusive workplace where everyone feels valued and empowered to succeed will support our ongoing success. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.