Description & Requirements

The Social Media Sr. Specialist:

- Provides planning and execution of digital and social media communications regarding NY State of Health's overall social media presence

- Provides social media customer support

- Creates all copy and creative including images, infographics, videos and more

Our ideal candidate will be a power user of social media platforms with an understanding of how to increase the online visibility, influence and interact with target markets. Additionally, the candidate will use social media analytics tools to measure ROI of social media efforts and engagements.

Essential Duties and Responsibilities:

- Implement department strategies using Facebook, Twitter, and other social media platforms to facilitate enrollment of individuals in healthcare and to increase visibility, influence, and image.

- Act as a subject matter expert for the team with regard to content creation, customer service, reporting & analytics, marketing strategy, graphic design and video development.

- Develop and execute communications as needed and deploy through traditional and electronic methods.

- Coordinate with internal teams on creative tasks from design concept through completion of a project.

- Plan and illustrate concepts by designing layouts of art and copy regarding arrangement, size, type size and style and related aesthetics.

- Demonstrate advanced knowledge and utilization of top design software.

- Develop and oversee monthly content for the social media editorial calendar.

- Identify key performance indicators in the social media space, interpret all metrics and deduce future strategies and tactics.

- Develop proactive/reactive key crisis communications for the population.

Serve as liaison to client counterparts for development of current and proposed deliverables and coordinate a project plan to ensure completion.

- Serve as an expert in client relations with regard to all client communication, professional writing and presentations.

- Execute paid ads on social media, review performance and present strategic findings to key stakeholders.

- Provide superior, start-to-finish customer service to consumers seeking answers, assistance, and other support.

- Research, identify, and leverage current social media trends and implement them into the brand's ongoing communications efforts.

- Perform all other duties as assigned by management.

- Demonstrate a high ability to execute tasks on a communications platform to increase staff engagement

- Advance the strategic initiatives of the overall NY State of Health project

- Serve as right-hand to manager, leading projects, assisting to train team members etc.

- Demonstrate advanced knowledge and utilization of top design software (i.e. Adobe Creative Cloud)

- Serve as liaison to third party vendors

- Responsible for adhering to established safety standards

- Must be able to remain in a stationary position for an extended period of time

- Occasionally lifts, carries, or otherwise moves items weighing up to 25 pounds

- Work is constantly performed in an office environment

Minimum Requirements

- Bachelor's degree from an accredited college or university or equivalent experience.

- 5+ years of relevant professional experience required.
- Demonstrates expertise in social media platform functionality, including in regard to engagement, analytics, scheduling, and optimization.

- Knowledge of professional social media management.

- Exceptional copywriter and creative content creator for varied audiences; has ability to communicate in a direct, concise, compelling manner.

- Ability to work in a fast-paced environment and possesses a strong personal work ethic.

- Has a strong ability to collaborate effectively with colleagues at all levels to meet organizational goals.

- Experience in graphic design and Adobe Creative Suite.

- Previous communications experience in the healthcare and health insurance marketplace preferred.

- Experience with social media crisis management preferred.

EEO Statement

Active military service members, their spouses, and veteran candidates often embody the core competencies Maximus deems essential, and bring a resiliency and dependability that greatly enhances our workforce. We recognize your unique skills and experiences, and want to provide you with a career path that allows you to continue making a difference for our country. We're proud of our connections to organizations dedicated to serving veterans and their families. If you are transitioning from military to civilian life, have prior service, are a retired veteran or a member of the National Guard or Reserves, or a spouse of an active military service member, we have challenging and rewarding career opportunities available for you. A committed and diverse workforce is our most important resource. Maximus is an Affirmative Action/Equal Opportunity Employer. Maximus provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status.

Pay Transparency

Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.

Minimum Salary

$

67, 500.00

Maximum Salary

$

73, 645.00