Brand Manager, Brand Growth & Innovation - Towels

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

The Brand Manager, Brand Growth & Innovation - Towels will lead brand building initiatives across North America, as well as develop, gain support and lead 2 - 5 year strategy & innovation plans. In this role you will lead and influence cross-functional partners in a matrix organization to include R& E, Product Supply, Insights & Analytics, RGM, Design and Sales. This role reports to the Senior Brand Manager, Brand Growth & Innovation, Towels (Viva®, Scott, ® Scott® Shop, and Kleenex® Hand Towels).

In this role, you will:

• Set the future brand vision by translating deep consumer, customer, and category insights into a clear 2 – 5 year brand growth strategy and prioritized innovation and renovation roadmap.

• Lead development and long‑term sufficiency of the innovation roadmap, partnering closely with R& E to define the future pipeline, unlock new growth platforms, and convert insights into a steady cadence of consumer-led in‑market launches.

• Partner with the base brand team to deliver the 3‑Year Strategic Brand Plan, including leadership of the situation assessment, opportunity sizing, and strategic choices.

• Assist in development and activation of brand foundational documents, including brand positioning, consumer foundations, brand architecture, and more.

• Develop and annual learning plan, prioritizing insights that fuel innovation objectives, shape strategic decisions, and support major growth bets.

• Leverage strong P& L acumen to develop financially accretive innovation, including forecasting, evaluating trade‑offs, and proactively identifying opportunities to improve growth, margin, and portfolio returns.

• Identify and lead brand‑ or portfolio‑level process improvements, strengthening ways of working across innovation, learning, and cross‑functional execution.

• Serve as the voice of the consumer and brand subject matter expert, in close partnership with Channel and Sales Strategy teams.

• Lead development of channel‑specific go‑to‑market strategies, including category management, shelving, assortment, and innovation landing plans that maximize in‑market impact.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s degree in business or marketing. Master’s/MBA with a concentration in Marketing preferred.

• At least of 5 years of marketing experience with brand management (CPG industry experience highly preferred), including experience in the following areas:

  • P& L management; development and execution of brand marketing plans; cross‑functional knowledge, with direct experience across key aspects of the business including manufacturing, product and technology development, and product supply.

  • Experience concept and brief writing for product innovation, renovation, and commercial news, with proven experience bringing innovation to market.

  • Strong understanding of annual business planning, budget setting, and execution, with a proven track record of delivering results.

  • Ability to synthesize insights from multiple sources into a clear, compelling story that drives action including development of brand positioning and brand strategy.

  • Strong understanding of brand foundational tools, consumer insight identification, segmentation, and target development.

  • Proven capability to lead in a matrix organization, driving collaboration across businesses and functions.

  • Demonstrated capability in leading agency partners on long‑term initiatives and programs.

  • Strong skills in diagnosing and resolving complex problems and growth opportunities.

  • Entrepreneurial, can‑do mindset with a bias for action and breaking down growth barriers.

  • Demonstrated positive energy and presence to effectively represent the brand internally and externally.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

#LI-Hybrid

Salary Range: 140, 320 – 173, 360 USD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location

Chicago Commercial Center

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time