GM - Operational Channel Marketing

Posted: Friday, 30 May 2025
Valid Thru: Sunday, 29 June 2025
Index Requested on: 05/30/2025 19:13:51
Indexed on: 05/30/2025 19:13:51

Location: Gurgaon, HR, , IN

Industry: Advertising and Public Relations
Occupational Category: 13-0000.00 - Business and Financial Operations
Type of Employment: FULL_TIME

Schneider Electric is hiring!

Description:

  • Channel Marketing Manager is a pivotal role in defining and executing the channel transformation strategies across the principal distribution channel of the organization.
  • This enriching role exposes the incumbent to all the major business units of the organization and offers deep learning across various GTM's and segments.
  • An ideal mix of strategy and execution with rich exposure on GTM's, Program Management, Strategy, Execution, Legal, Compliance, Policy Formulation, Short term tactical approach and Long term strategic direction.
  • Highly visible role which offers an opportunity to have close interaction with Sales, Offer, Finance, Strategy, Legal, Compliance, Credit and Logistics teams, across the country.

    • Key responsibilities of this role

    Developing Marketing Strategies:
      • Create and implement channel-specific marketing plans and strategies.
      • Coordinate with various stakeholders' departments to optimize channel performance
      • Program Management
    Market Research and Analysis:
    • Research market trends and competitors to develop short term tactical programs and long term strategic direction.
    • Analyze data to recommend changes to marketing and business development strategies
    Collaboration and Coordination:
    • Work closely with various teams to ensure the delivery of desired KPI's. Sales, Offer, Logistics, Finance, Credit, Legal, Compliance, Logistics etc.
    • Maintain relationships with key channel partners and support in business enhancement.
  • Campaign Management:
    • Design and execute promotional events and programs for channel partners
    • Oversee the creation and implementation of marketing campaigns across multiple channels
  • Budget and ROI Tracking:
    • Monitor channel marketing budgets and track return on investment (ROI).
    • Forecast and report on channel sales
  • Training and Development:
    • Develop and implement training programs for channel partners


    Qualifications

    Skills and Qualifications Required
    • Analytical Skills: Ability to analyze market data and trends. Impressive knowledge on Excel, Power BI, Power Point to present the data in a meaningful way
    • Program Management: Strong organizational and program management skills.
    • Communication: Excellent verbal and written communication skills.
    • Relationship Building: Ability to build and maintain relationships with partners and stakeholders. Collaborative working and tenacity to bring multiple teams on a consensual approach.
    • Creativity: Innovative thinking to develop effective marketing campaigns.
    • Knowledge of various GTM's and transformation programs would be an added advantage.
    • MBA. A technical degree though not a necessity would be desirable.
    Schedule: Full-time
    Req: 009FT5

    Responsibilities:

    Please review the job description.

    Educational requirements:

    • high school

    Desired Skills:

    Please see the job description for required or recommended skills.

    Benefits:

    Please see the job description for benefits.

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