Compensation: $75, 000 -$85, 000 Reports to: Director of Marketing Location: You will primarily work REMOTE, with occasional in-person team meetings Travel: Occasional travel to properties or for meetings in the US and Mexico What You'll Do Website & CMS Management

• Regularly monitor all websites you oversee for accuracy and currency to marketing plan promotions and A/B test updates
• Partner with our web agency to prioritize, project manage, and QA all content, functionality, and code updates
• Identify and champion user experience improvements that reduce friction in the guest booking experience
• Serve as the liaison between our company and assigned technology and web platform vendors

SEO & Performance

• Develop and execute an ongoing SEO strategy covering on-page optimization, metadata, site structure, and internal linking across our portfolio
• Monitor and analyze performance using Google Analytics 4 and Google Search Console, translating data into clear, actionable recommendations
• Collaborate with the Commercial team to ensure landing pages and site content support campaign goals
• Form hypotheses and run A/B and multivariate tests to continuously improve guest experience on owned digital properties

Content Strategy & Writing

• Write and edit compelling content in collaboration with the Creative team for websites, landing pages, paid ads, email campaigns, and seasonal promotions
• Maintain brand voice guidelines to ensure consistency across all digital channels and properties
• Manage an editorial calendar that balances brand storytelling with commercial and seasonal priorities

Social Media

• Lead social media strategy and posting calendars across Instagram, Facebook, short video, and relevant emerging platforms on behalf of Lark Hotels and our independent hotel partners
• Plan, source, write, and schedule engaging content in collaboration with the broader Marketing team, General Managers, and our branding agency
• Monitor community engagement; respond to brand conversations and flag reputation opportunities or concerns
• Stay current on platform algorithm changes, content trends, and hospitality social media best practices

Stakeholder Collaboration

• Act as the digital content liaison between corporate Marketing and on-property General Managers and Owners by gathering inputs, aligning priorities, and keeping everyone informed
• Ensure ongoing compliance with digital accessibility standards (WCAG 2.1), privacy regulations (CASL, CAN-SPAM), and brand guidelines
• Partner with Revenue and Operations teams to ensure digital content reflects accurate, up-to-date property information

What You Bring

• 3-5 years of experience in digital content management, with a portfolio demonstrating strong work across both web and social channels
• Expert proficiency in content editing using multiple content management platforms
• Solid SEO fundamentals with hands-on experience in Google Analytics 4 and Google Search Console
• Excellent writing skills that are clear, warm, audience-aware, and on-brand; you can write a boutique hotel landing page and a witty Instagram caption with equal care
• Proven project management ability; you stay organized and calm when multiple priorities are in motion
• Experience in travel, tourism, or hospitality is strongly preferred
• Familiarity with social scheduling platforms such as Later, Hootsuite, Sprout Social, or equivalent
• Working knowledge of Canva or Adobe Creative Suite for light content production needs

Personality

• A right and left-brained thinker; you are as comfortable with providing insightful analytics as you are visualizing an immersive customer journey
• A driven self-starter who can work independently while always diving in to help the team
• A passionate, respectful collaborator who can fit into the culture of the Marketing team and continually add to the entire company's knowledge
• A "hospitality soul" - someone who cares about people, families, communities, and the benefits of travel

Bonus points for:

• Experience incorporating AI tools into content workflows
• Basic HTML/CSS knowledge
• Email marketing platform experience (Ascent360, Mailchimp, or similar)

Benefits

• Work from home, flexible hours
• Competitive salary and PTO
• Health/dental/vision
• Laptop, cell phone
• A collaborative, close-knit team where your work is genuinely visible and valued
• Property discounts across our portfolio hotels
• The chance to shape the digital voice of a beloved and growing independent hospitality brand

Lark is a leading, Michelin Key award-winning operator of boutique hotels under 150 keys in North America. Lark combines a tech-forward ethos, hands-on development expertise, and people-first culture to maximize profitability for small to mid-sized hotels. Our portfolio of 65+ spirited properties delivers compelling guest experiences through distinctive branding, local storytelling, and thoughtful, place-based design. Lark's branded hotel collections include its signature Lark Hotels, Bluebird by Lark, Blind Tiger Guest Houses, AWOL, and Life House. The group also manages independent hotels across a diverse range of markets. For additional information about Lark, visit larkhospitality.com.