Insights & Knowledge Senior Manager/Associate Director, Dixie CPG

Posted: Saturday, 22 March 2025
Valid Thru: Monday, 21 April 2025
Index Requested on: 03/22/2025 01:31:26
Indexed on: 03/22/2025 01:31:26

Location: Atlanta, GA, 30301, US

Industry: Advertising and Public Relations
Occupational Category: 11-2000.00 - Management
Type of Employment: FULL_TIME

Georgia-Pacific is hiring!

Description:

Your Job

We are currently looking for an experienced Insights & Knowledge team member for the Dixie CPG business at Georgia-Pacific. This position is responsible for managing primary market research projects spanning qualitative and quantitative methodologies on the Dixie retail and commercial (B2B) disposable tableware business, and for leveraging consumer & shopper insights to help guide strategies for the Dixie business.

Reporting to the Director of Dixie Insights & Knowledge, this position is a part of a team responsible for building the organization's consumer knowledge foundation and identifying proprietary insights. Internal customers will span the full organization from core Dixie business team, brand building/marketing, innovation, research & development, and sales. The candidate must possess the ability to thrive in a fast-paced environment that embraces both classic and entrepreneurial research approaches. The role will be based in Atlanta, Georgia, with some travel required (remote location is a possibility for some candidates).

What You Will Do
  • Lead efforts to synthesize new & existing learnings into actionable, value-generating market insights.
  • Serve as strong strategic thinking partner to Dixie Category leadership.
  • Develop holistic multi-phase learning plans at varying levels of investment
  • Manage primary market research projects, both qualitative and quantitative, to support internal business objectives.
  • Manage the efficient and effective dissemination of insights to key stakeholders.
  • Collaborate with key disciplines along the innovation pipeline from early idea generation, concept & product development and testing, to commercialization and post launch learning.


Key Talents
  • Possess natural curiosity to learn the business and market
  • Self-starter with ability to manage multiple priorities in a complex environment
  • Become a sought-after resource for strategic thinking
  • Collaborate effectively with a large group of cross-functional stakeholders
  • Provide direction grounded in insights and data gleaned from a variety of sources
  • Utilize knowledge synthesis and strong storytelling skills to develop and deliver clear research and insight points of view to complement research findings and guide strategic decision making


Who You Are (Basic Qualifications)
  • Bachelor's degree or higher
  • 5 years of experience as a practitioner generating new market insights
  • Experience executing market research learning plans; and the creation, fielding, analysis, and reporting of market research projects
  • Experience supporting research initiatives across full product lifecycle, including innovation, development, commercialization support, post launch.
  • Experience working with research vendors
  • Willing to travel at least 20% of the time


What Will Put You Ahead
  • Graduate degree (MMR, MBA, or other complementary discipline)
  • Strong influencing skills to convince partners on strategic direction
  • Experience in B2B research
  • Experience in food/beverage/foodservice, pulp & paper products, and/or CPG industry
  • Experience working for industry recognized leader in insights and innovation
  • Experience with DIY research tools and programming surveys (e.g., Qualtrics, etc.)


At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Who We Are

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

#LI-BDS

Responsibilities:

Please review the job description.

Educational requirements:

  • high school

Desired Skills:

Please see the job description for required or recommended skills.

Benefits:

Please see the job description for benefits.

Apply Now