✨ Digital Marketing & Social Media Specialist (Hybrid - Atlanta, GA)

Join our Marketing & Communications team!
We're the storytellers behind the Crawford brand-connecting our divisions, strengthening brand equity, and ensuring consistent messaging across all channels.
Reporting to the Digital Marketing Manager, the Digital Marketing & Social Media Specialist will execute digital initiatives across social media, email, and other digital platforms. You'll collaborate with marketing partners and business units to drive engagement, support business goals, and deliver measurable results.

Key Responsibilities:

✅ Lead and execute the company's social media strategy
✅ Support email marketing and digital campaigns ✉️
✅ Partner with internal teams to keep messaging aligned and impactful
✅ Track and optimize digital performance

Lead with heart. Deliver with excellence." ✨

• Bachelor's degree or an equivalent combination of education and experience.
• 2+ years of digital marketing experience, including at least 2 years leading the social media strategy and execution in a B2B focused company.
• A demonstrated track record of success managing multiple digital marketing initiatives to meet and exceed measurable goals.
• Experience with enterprise-level CRM and marketing automation software systems such as Marketo, Pardot, Salesforce, etc. is a plus.
• Mastery of social media marketing strategy and execution.
• Familiar with most digital marketing strategies, tools, and processes, including websites, email campaigns, digital ads, marketing automation, lead generation, and performance tracking.
• Working knowledge of Google Ads, PPC, and re-marketing platforms.
• Strong analytical, project management, and multitasking abilities, excelling under tight deadlines.
• Exceptional communication skills, adept at collaborating with global stakeholders.
• Knowledgeable in B2B marketing data analysis and performance reporting.
• Continuously updated on digital marketing trends and best practices.
• Thrives in dynamic, fast-paced environments, managing multiple complex projects effectively.
• Proactive, self-motivated, and solution-oriented with a "get it done" mindset.
• Committed to personal growth and continuous learning, with sound judgment and adaptability.

#LI-DV1

• Social Media Management
  • Serve as the primary driver of the company's social media strategy and execution.
  • Collaborate with marketing managers and stakeholders to develop and implement social media strategies across various platforms (e.g., LinkedIn, Facebook, Instagram, Twitter).
  • Create, curate, and schedule engaging content that reflects the company's brand voice and objectives.
  • Monitor and analyze social media performance, providing regular reports with insights and recommendations for improvement.
  • Respond to comments, messages, and mentions, fostering community engagement and brand advocacy.
• Channel Reporting and Analytics:
  • Monitor and analyze digital marketing performance across channels (social media, email, website, paid ads) using tools like Google Analytics, social media insights, and marketing platforms.
  • Prepare and present performance reports to stakeholders, highlighting successes and opportunities for growth.
  • Identify trends and insights to improve ROI and engagement across all digital channels.
• Collaboration with Stakeholders:
  • Act as a liaison between the marketing team and key internal/external stakeholders, ensuring campaigns align with their goals and expectations.
  • Support cross-functional teams, including sales, customer support, and product, by delivering impactful digital campaigns tailored to their needs.
  • Maintain open lines of communication with stakeholders to ensure alignment and buy-in on marketing initiatives.
• Other Digital Marketing Responsibilities:
  • Contribute to the development of multi-channel marketing campaigns, including paid search, email marketing, display ads, and SEO initiatives.
  • Stay updated on industry trends, tools, and best practices to bring innovative ideas to the team.
  • Assist in maintaining and optimizing the company website for user experience and SEO.
  • Support the creation of digital content, including blogs, white papers, and case studies, as needed.