Make a difference in people’s lives as a Social Media Specialist! We are seeking a dynamic Social Media Specialist to enhance our brand engagement through social media content and to elevate our organization's online presence. Our organization is Florida’s largest not-for-profit provider of senior housing and services and makes a difference in the lives of more than 7, 000 residents and 2, 500 team members, every day. This role would be ideal for someone who is passionate about creating and managing top-notch social media content and driving brand consistency across all platforms.

The Social Media Specialist will elevate our organization’s brand presence across various channels, under the direction of Communications Manager. This role involves creating and editing engaging content—including text, graphics, photos and videos. The specialist will collaborate with community teams and representatives to produce unique content, ensuring cohesive messaging that supports the organization’s marketing and communication goals.

Key Responsibilities:

• Social Media Management: Manage and promote the organization’s social media presence, aiming to deepen engagement and boost brand awareness among target audiences.
• Content Creation: Produce compelling content with a strong emphasis on text, graphic and video content that showcases the organization as a leader in active residential experiences and a premier employer.
• Community Interaction: Proactively monitor social media channels, engaging with audiences by responding to comments and answering questions to foster interaction and build community.
• Content Planning: Maintain a dynamic content calendar to ensure all online channels remain engaging, relevant and aligned with strategic objectives, collaborating cross-functionally within the Community Support Services team.
• Visual Content Production: Utilize strong video production and editing expertise to capture compelling content that enhances the organization's brand presence.
• Graphic Design: Create and curate assets to complement social media and digital content.
• Travel Requirements: Frequent travel (up to 40%) is required to communities throughout the state.
• Cross-Functional Collaboration: Contribute to the marketing team by supporting various assigned tasks.

Qualifications:

• Education: Bachelor’s degree in Communications, Journalism, Public Relations or a related field.
• Experience: 1-3 years in brand management, particularly on Facebook and LinkedIn, with a proven record of successful campaign execution

If you're ready to make a significant impact to the success of one of the state’s most respected organizations, apply now to become a part of our innovative marketing team!

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